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Press release distribution services compared for Dutch teams in 2026: a complete guide

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Cost per user per year, from the published price
The platform on this site

PR-Dashboard

De Perslijst, 2 logins, published as EUR 2,650 per year for two logins

EUR 1,325 per user per year

pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026

versus
The other platform

ANP Connect

Bereik, published as EUR 9,990 per year

EUR 9,990 per user per year

anpconnect.nl/tarieven, read 31 August 2026

This guide explains how press release distribution works for teams that send news to journalists in the Netherlands and Flanders. It covers the main suppliers, the costs you can expect, and the questions you should ask before you choose a service. The information comes from supplier pages measured on 27 and 1 September 2026.

You do not need to open any of the 25 articles below this guide to understand the market. This page gives you the full picture.

What does a single press release send cost in the Netherlands in 2026?

A single press release send to Dutch media costs between EUR 75 and EUR 1,950 per release, depending on the supplier and the reach you choose. The lowest published fee is EUR 75 for a basic send. The highest published fee is EUR 1,950 for a premium package that includes international distribution.

Most suppliers publish their per release fees on their website. ANP Connect, for example, charges EUR 499 for a send to trade and regional media, EUR 795 for a send to national media via the ANP wire, and EUR 999 for a combination of both, measured on 31 August 2026. B2Press charges EUR 400 for its Basic package for the Netherlands, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all measured on the same date. PR-Ninja charges EUR 149 for a single send, measured on 1 September 2026.

What is the difference between a yearly subscription and a per release fee for Dutch senders in 2026?

A yearly subscription gives you a fixed number of sends or unlimited sends for a set price per year. A per release fee means you pay each time you send a press release. The choice depends on how many releases you send per year.

If you send six releases per year, a per release fee of EUR 149 each costs EUR 894 total. A yearly subscription like ANP Connect Database only costs EUR 2,990 per year and includes a journalist database but no sends, measured on 31 August 2026. ANP Connect Complete costs EUR 4,990 per year and includes a database plus a limited number of sends, measured on the same date. For a team that sends twelve releases per year, the per release route can be cheaper than a subscription that includes a database you do not need.

Which suppliers publish a price for press release distribution in the Netherlands in 2026?

Several suppliers publish their prices on their websites. ANP Connect publishes per release fees from EUR 499 to EUR 1,395 and yearly plans from EUR 2,990 to EUR 30,000, measured on 31 August 2026. B2Press publishes per release fees from EUR 400 to EUR 1,950 for the Netherlands, measured on the same date.

PR-Ninja publishes a single send fee of EUR 149, measured on 1 September 2026. Other suppliers like Prezly, Mynewsdesk, and Prowly publish subscription prices for their newsroom and distribution platforms, but they do not always publish a per release fee for distribution alone. Presspage publishes yearly plans from EUR 20,000 to EUR 35,000, measured on 31 August 2026. Some suppliers do not publish any price on the pages we measured, 31 August 2026.

How do you choose between a national wire and a trade and regional list for a Dutch send in 2026?

A national wire sends your press release to all major newsrooms in the Netherlands through a news agency like ANP. A trade and regional list sends your release to journalists who cover specific industries or regions. The cost difference is clear.

ANP Connect charges EUR 795 for a national wire send and EUR 499 for a trade and regional send, measured on 31 August 2026. A national wire gives you broader reach but costs more per send. A trade and regional list gives you targeted reach at a lower cost.

For a product launch that needs wide media attention, a national wire is the better choice. For a campaign aimed at a specific sector, a trade and regional list is more cost effective.

What should you check before you sign a distribution contract for Dutch teams in 2026?

Check three things before you sign. First, check the reach: does the supplier cover the Netherlands only, or also Flanders? ANP Connect offers a separate route for Belgian media via Belga for EUR 495 per send, measured on 31 August 2026.

B2Press offers packages for the Netherlands only. Second, check the intake form: what does the supplier ask before it sends your release? Some suppliers require a PDF, others accept a text file.

Third, check the reporting: does the supplier give you open and click rates for each send? Not all suppliers document this on their pages. The pages we measured on 31 August 2026 do not always show what reporting a supplier provides. Ask for a sample report before you sign.

How does distribution from a journalist database compare to a paid wire send for Dutch teams in 2026?

De Perslijst from PR-Dashboard gives you a list of journalists and a sending system. You build your own list and send your release yourself. The cost is EUR 2,650 per year for two logins, measured on 1 September 2026.

A paid wire send like ANP Connect sends your release through a news agency to all connected newsrooms. The cost is EUR 795 per send for national media, measured on 31 August 2026. For a team that sends many releases per year, a database licence can be cheaper per send.

For a team that sends a few releases per year and wants guaranteed reach to all major newsrooms, a paid wire send is simpler. The choice depends on your volume and your need for control over the list.

Which vendor publishes the lowest price to send a press release to Dutch and Flemish media in 2026?

The cheapest way with a published price is a per release fee from a supplier that charges a low single send fee. PR-Ninja charges EUR 149 per send, measured on 1 September 2026. That is the lowest published fee for a single send to Dutch media.

For a team that sends to both the Netherlands and Flanders, ANP Connect charges EUR 1,395 for a combined send via ANP and Belga, measured on 31 August 2026. B2Press does not publish a combined Netherlands and Flanders package on the pages we measured, 31 August 2026. The cheapest option for a team of two that sends many releases per year is De Perslijst at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Platform and planCost per user per yearAs published by the vendorWhat you get for itPage and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk EssentialEUR 2,640EUR 220 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026mynewsdesk.com/en/plans, 31 Aug 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
Presspage Enterprise full platformEUR 35,000EUR 35,000 per yearfull platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026
Meltwaterno published price to convertpublishes no public pricenot documented on the pages we measured, 31 Aug 2026not documented on the pages we measured, 31 Aug 2026

Questions and answers

What is the cheapest press release distribution service for a Dutch team that sends six releases per year?

Measured on one axis, De Perslijst costs EUR 2,650 per year for two logins, so EUR 1,325 per user per year (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest option with a published price is a per release fee. PR-Ninja charges EUR 149 per send, measured on 1 September 2026. Six sends at that rate cost EUR 894 total. De Perslijst costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, and is cheaper per send only if you send more than 18 releases per year.

Do any distribution services cover both the Netherlands and Flanders in one send?

Yes. ANP Connect offers a combined send to the Netherlands via ANP and to Belgium via Belga for EUR 1,395 per send, measured on 31 August 2026. B2Press does not publish a combined package on the pages we measured, 31 August 2026.

What information do I need to provide before a distribution service sends my press release?

Each supplier has its own intake form. Some ask for a PDF or Word document, others accept text directly in a web form. The pages we measured on 31 August 2026 do not always list the exact requirements. You should ask the supplier for a sample intake form before you sign.

How do I know if a distribution service gives me open and click reports?

Not all suppliers document their reporting on their website. The pages we measured on 31 August 2026 show that some suppliers mention reporting, but many do not. You should ask for a sample report before you choose a service.

25 entries

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