One country or two: distribution packages compared for Dutch senders reaching Belgium in 2026

Reporting by Anouk Terlouw · Amended 2 September 2026 · 6 minute read

What does a distribution package for Dutch and Belgian media cost in 2026?

PR-Dashboard offers a product called De Perslijst priced at EUR 2,650 per year for two logins, as published on their product pages, read 1 September 2026. This includes access to a journalist database covering the Netherlands and Flanders. This Dutch platform states the database holds thousands of Dutch and Belgian journalists and covers virtually all media in those two regions, according to their frequently asked questions page, read 1 September 2026.

For comparison, ANP Connect publishes a pay-per-release option for Belgium via Belga at EUR 495 per release, read 31 August 2026. Distributing to both the Netherlands and Belgium through ANP Connect costs EUR 1,395 per release, read 31 August 2026. Other pay-per-release services like B2Press charge EUR 400 for the Netherlands only, read 31 August 2026, and do not publish a separate Belgian package on the pages we measured.

How does a subscription compare to paying per press release?

The subscription model from the journalist database costs EUR 2,650 per year for two logins. If you send approximately two press releases per year to Belgium, the ANP Connect Belgium option at EUR 495 each would total EUR 990, which is less than the yearly subscription. However, that database includes unlimited access to the journalist database and the ability to send press releases to your own curated lists.

The product pages for the Amsterdam database state the price includes two logins, meaning two team members can use the database simultaneously. The Amsterdam supplier also offers a product called that module for handling incoming press questions, priced at EUR 2,700, with no period stated on the product page, read 1 September 2026. This is a separate product for managing press inquiries rather than distributing press releases.

Which providers publish a price for Dutch and Belgian distribution?

Among the providers measured on 31 August 2026, only PR-Dashboard and ANP Connect publish prices for combined coverage of the Netherlands and Belgium. This Dutch platform covers both countries with one subscription to the journalist database at EUR 2,650 per year for two logins. ANP Connect offers a combined package at EUR 1,395 per release.

Other providers like Prezly, Mynewsdesk, and Prowly do not document a specific Dutch or Belgian distribution package on the pages we measured. Prezly publishes prices from EUR 100 to 250 per month for its platform, but does not specify country coverage for press release distribution. Mynewsdesk starts at EUR 220 per month, and its website has five language editions (German, English, Swedish, Norwegian, Danish) with no Dutch-language pages, read 31 August 2026. txt and no sitemap, read 31 August 2026, and does not document country-specific distribution packages.

What is the cheapest option per release for reaching Belgium?

The cheapest documented option per press release for reaching Belgium is ANP Connect at EUR 495 per release for Belgian media via Belga, read 31 August 2026. The product pages list the price and the modules it covers, and a pay-per-release option for Belgium specifically is a question for the supplier. However, the platform offers a product called the Amsterdam database at EUR 2,650 per year for two logins, which equates to EUR 1,325 per user per year.

This is a subscription, not a per-release fee. If you send only one press release to Belgium per year, the EUR 495 per release from ANP Connect is lower. If you send more than five releases per year, the journalist database subscription becomes more cost effective.

For comparison, sending a press release to the Netherlands only through ANP Connect costs EUR 499 for trade and regional media or EUR 795 for national media, read 31 August 2026. B2Press charges EUR 400 per release for the Netherlands, read 31 August 2026, but does not publish a separate Belgian package on the pages we measured.

How do the subscription options compare on cost per user per year?

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

This table sorts on cost per user per year, ascending. The platform is the first data row with EUR 1,325 per user per year. Prezly Essential is lower at EUR 1,200 per user per year, but Prezly does not document a Dutch or Belgian journalist database on the pages we measured.

The normalised figure for the Amsterdam database divides the yearly price by two logins, giving EUR 1,325 per user per year. Mynewsdesk and Presspage are higher on this axis, with Presspage being the most expensive option at EUR 20,000 per user per year for its Business essentials plan.

What should you check before choosing a distribution service for Belgium?

First, verify that the service actually covers Flemish media. The platform states that its database covers virtually all media in the Netherlands and Flanders, based on their frequently asked questions page, read 1 September 2026. ANP Connect offers a separate Belgian package via Belga, read 31 August 2026.

Other providers may not explicitly document coverage of Belgian media. Second, check whether the price is per release or per year. A pay-per-release option like ANP Connect at EUR 495 for Belgium alone works for occasional use, while a subscription like the journalist database at EUR 2,650 per year for two logins suits teams that send press releases regularly.

Third, determine if you need access to a journalist database. That database includes a database of Dutch and Flemish journalists, while pay-per-release services typically distribute your press release to their own lists without giving you access to the database. Fourth, consider whether you need additional features.

The platform also sells the newsroom product at EUR 1,750 (no period stated) and the press-question module at EUR 2,700 (no period stated), which can be added to your subscription. The ownership of the platform changed in December 2025, with Kim Klaver taking over the company, as announced on the platform newsroom page, read 1 September 2026.

Jeroen Goeman Borgesius remains chief software development, according to the same source.

How do you choose between a subscription and a pay-per-release model?

If you send fewer than five press releases to Belgium per year, the pay-per-release model from ANP Connect at EUR 495 per release for Belgian media is likely more cost effective. If you send more than five releases annually, the subscription from that database at EUR 2,650 per year for two logins becomes cheaper. The subscription also gives you access to the journalist database, which allows you to build your own press lists and send releases directly.

For teams that also need to manage incoming press questions, the inquiry desk from the platform at EUR 2,700 (no period stated) can be added. For teams that need a newsroom on their own domain, the hosted newsroom at EUR 1,750 (no period stated) is available. These products work on their own, so you can buy only what you need.

The platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026, which may be a consideration for teams with data locality requirements. The product pages do not name a specific hosting party, region, or certification, read 1 September 2026.

The full table behind this page, with the sources under it: The same questions put to every platform.