Distribution reach compared for Dutch senders in 2026: a national wire against trade and regional lists

Reporting by Anouk Terlouw · Amended 30 August 2026 · 6 minute read

What does a national wire cost for press release distribution in 2026?

A national wire like ANP Connect sends press releases to a wide network of Dutch and Belgian media for a single fee per release. ANP Connect charges EUR 795 per release for distribution through its national ANP-net to landelijke media and EUR 499 per release for vak- en regionale media, with a combined option at EUR 999 per release, as documented on the ANP Connect tariff page, read 31 August 2026.

For senders who need to reach Belgian media only, ANP Connect offers a Belga wire for EUR 495 per release. These prices cover one distribution event with no recurring subscription, making them suitable for occasional senders who want guaranteed reach across many outlets at once.

What do trade and regional PR lists charge per press release in 2026?

Trade and regional PR lists, such as those offered by B2Press, let senders target specific sectors or geographic areas per release. B2Press charges EUR 400 for its Basic package for the Netherlands, EUR 750 for the Wire version, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all measured from the B2Press country page on 31 August 2026.

These packages usually include a curated journalist list for the chosen sector, but the sender has no access to the underlying database after the release. A cheaper alternative mentioned on the PR-Dashboard product page, read 31 August 2026, is PR-Ninja at EUR 149 per release and Persberichtversturen.nl at EUR 75 per release, though their coverage is not documented on the pages we measured.

How does a journalist database compare to per-release distribution for Dutch senders?

This comparison answers the question of reach versus access: a per-release wire sends one message through a central newsroom, while a journalist database gives the sender a toolset to build and manage press lists directly. PR-Dashboard's De Perslijst costs EUR 2,650 per year for two logins and includes contact information for thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, as stated on this Dutch platform FAQ page, read 1 September 2026.

By contrast, ANP Connect's Database only plan costs EUR 2,990 per year for one login and also offers a journalist database, but without distribution.

For a team that sends multiple releases each month, the per-user cost of the journalist database at EUR 1,325 per user per year (EUR 2,650 divided by two logins) becomes cheaper than a single ANP Connect release at EUR 499. A database also lets the sender write personal pitches to journalists, which per-release wires do not offer.

Which providers publish a public price for distribution in the Netherlands and Flanders in 2026?

Most providers of press release distribution in the Netherlands and Flanders do publish a public price, as measured on 31 August 2026. ANP Connect and B2Press list all their per-release and subscription amounts visibly. The supplier lists the Amsterdam database at EUR 2,650 per year for two logins and the monthly version at EUR 350 per month for one login.

Prowly publishes a monthly price of USD 258, but does not state a euro amount or a per-release fee. Presspage publishes EUR 20,000 per year for its Business essentials plan and EUR 35,000 per year for Enterprise, but these cover a newsroom platform, not press release distribution. Prezly publishes EUR 100 to EUR 250 per month for its Essential and Standard plans, again for newsroom software.

For a sender focused on distribution only, per-release models from ANP Connect and B2Press offer the clearest comparison on price.

How do you choose between a national wire and a trade list for your Dutch organisation?

The choice depends on your audience and your budget per release. A national wire such as ANP Connect works best for a press release that should appear in as many news outlets as possible, such as a corporate announcement or a product launch with national relevance. ANP Connect's EUR 495 per release for Belgian media or EUR 795 for Dutch landelijke media gives a single invoice for a high reach.

A trade or regional list from B2Press at EUR 400 per release suits a niche announcement, such as a healthcare innovation or a local event, where the target journalists are few but specific. If your team sends more than two releases per year to Belgian media, a journalist database becomes more economical: the ANP Connect Database only plan is EUR 2,990 per year, and the journalist database is EUR 2,650 per year.

The per-release cost of a wire then rivals the annual cost of a database.

What hidden costs should you check before you sign a distribution contract in 2026?

The main hidden cost in distribution is the lack of control over the journalist list. A per-release service like ANP Connect's EUR 999 combination for vak- en regionaal plus ANP-net sends the release to its own network, but the sender never sees the recipient list, as documented on the ANP Connect tariff page, read 31 August 2026. B2Press's packages at EUR 750, EUR 1,250, and EUR 1,950 similarly offer curated lists without direct access.

A second hidden cost is the per-release price for follow-ups: sending a correction or a second release costs the same full fee again. A database subscription such as that database at EUR 2,650 per year avoids both costs because the sender can send unlimited releases to any list they build. A third cost is international reach: ANP Connect charges EUR 1,395 for a combined Netherlands and Belgium release, which is higher than the separate rates for each country.

Comparison table: cost per user per year for Dutch distribution tools

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

All rows are sorted on the normalised cost per user per year, ascending. This Dutch platform the journalist database appears first because it includes two logins, bringing the per-user cost to EUR 1,325, which is higher than Prezly Essential but lower than every other vendor with a documented price on this axis. Prowly does not state its price in euros or per user per year, so it appears as a tail row without a normalised number.

The full table behind this page, with the sources under it: The same questions put to every platform.