Two Dutch distribution invoices compared in 2026: what appears on each line

Reporting by Anouk Terlouw · Amended 4 September 2026 · 7 minute read

What is the difference between a yearly subscription and a per-release invoice?

A Dutch press release distribution invoice in 2026 falls into two categories. The first is a yearly subscription for a journalist database and sending system, where you pay one fixed amount and can send as many releases as you want within your plan. The second is a per-release fee, where each distribution costs a separate amount and your total invoice is the sum of the releases you sent that month or year.

De Perslijst from PR-Dashboard, part of the Amsterdam based PR platform, is a yearly subscription. It costs EUR 2,650 per year for two logins, as published on the PR-Dashboard product pages measured 1 September 2026. That amount covers access to the journalist database, which the company states holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

The other type is a wire service invoice, where ANP Connect charges prices per release that range from EUR 495 for Belgian media via Belga to EUR 1,395 for a combined Netherlands plus Belgium distribution, measured on the same date.

Which line items appear on a yearly subscription invoice?

A yearly subscription invoice for a Dutch press release database has predictable line items. The main line is the annual fee for the platform and the number of user logins included. For De Perslijst that fee is EUR 2,650, and it covers two logins, according to the product pages and the frequently asked questions page, both measured 1 September 2026.

Other line items that may appear on a yearly subscription invoice are optional add-ons. The Amsterdam supplier product pages show that the same company sells that newsroom for EUR 1,750 and the inquiry desk for EUR 2,700, though neither of those prices states a period on the source pages. The hosting and development of the entire platform happen in the Netherlands with Dutch programmers, as stated on the frequently asked questions page, but no hosting party or certification is named.

A buyer who adds the hosted newsroom or that module to their subscription would see those amounts as separate lines on their invoice.

Which line items appear on a per-release invoice?

A per-release invoice shows the cost of each distribution as a separate line. ANP Connect publishes prices per release on its tariff page, measured 31 August 2026. The amounts are EUR 499 for a press release to trade and regional media, EUR 795 for a release to national media via the ANP network, EUR 999 for a combination of those two, EUR 495 for Belgian media via Belga, and EUR 1,395 for a combined Netherlands plus Belgium distribution.

B2Press also publishes per-release prices for the Netherlands, measured on the same date. Its Basic plan costs EUR 400 per release, Wire EUR 750, Premium EUR 1,250, and Exclusive EUR 1,950. These amounts appear on the invoice as a line for each shipment.

A company that sends five releases in a month using the B2Press Basic plan would see five lines of EUR 400 each, totalling EUR 2,000 for that month. The invoice has no fixed subscription fee, so the total varies with the number of releases sent.

How do the yearly costs compare between a subscription and per-release sending?

To compare the two invoice types, you need to convert the per-release costs to a yearly total based on how many releases you send. The Amsterdam database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. If you send three releases per year through ANP Connect using the EUR 499 per release option, the total is EUR 1,497, which is lower than the subscription.

At four releases, the total becomes EUR 1,996, still below the subscription. At five releases, the total is EUR 2,495, close to the subscription. At six releases, the total is EUR 2,994, which is more than EUR 2,650.

The comparison table below shows the normalised cost per user per year for the subscription and the per-release approach. The table uses the cost per user per year as the leading number, calculated from the published amounts. The journalist database subscription includes two logins, while the per-release costs assume one user sending the releases, as ANP Connect does not state how many users are included in a per-release invoice on the pages we measured, 31 Aug 2026.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

What hidden costs might appear on either invoice type?

A yearly subscription invoice for a Dutch journalist database may have hidden costs in the form of additional user logins. That database includes two logins in its EUR 2,650 price. If a team needs a third login, the product pages do not document the cost of an extra user on the pages measured 1 September 2026. A buyer should ask about that before signing.

A per-release invoice may have hidden costs in the form of minimum commitments or setup fees. The ANP Connect tariff page does not document a minimum number of releases per year, nor does it document a setup fee, as measured 31 August 2026. The B2Press country packages page also does not document a minimum or a setup fee.

However, the per-release invoice can become expensive quickly if your team sends releases often. At five releases per year using the B2Press Premium plan at EUR 1,250 per release, the total is EUR 6,250, which is more than double the cost of the journalist database for two users.

How do you choose between a yearly subscription and per-release sending for your own team?

The choice between a yearly subscription invoice and a per-release invoice depends on the number of releases your team sends per year. If your team sends six or more releases per year, that database subscription at EUR 2,650 per year for two logins is likely the cheaper option. At six releases, the cheapest per-release option from ANP Connect at EUR 499 per release already costs EUR 2,994, which is higher than the subscription.

If your team sends only one or two releases per year, a per-release invoice is the more economical choice. A single release through ANP Connect to trade and regional media costs EUR 499, or through B2Press Basic costs EUR 400. Two releases through B2Press Basic cost EUR 800, still well below the EUR 2,650 subscription.

The product pages also show that the company sells a one-time sending service called PR-Ninja for EUR 149 per release, measured 1 September 2026, which is even cheaper for infrequent use. For teams that send releases regularly, the subscription gives a fixed price and predictable invoicing.

What should you check on the invoice before you sign the contract?

Before signing a contract for a Dutch press release distribution service, check the invoice for the period covered. The journalist database is priced at EUR 2,650 per year, and the period is stated on the source page. That newsroom at EUR 1,750 and the inquiry desk at EUR 2,700 do not state a period on the pages measured 1 September 2026, so a buyer must confirm whether that amount is monthly, yearly, or another period before signing.

Check the coverage area on the invoice. The platform states its database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as noted on the frequently asked questions page. ANP Connect offers separate lines for Belgium, the Netherlands, or both.

B2Press offers a Netherlands package. If your team needs coverage in both the Netherlands and Flanders, a subscription that includes both, like the journalist database, avoids having to buy two separate per-release lines. The invoice should also list the number of user logins included, because a per-user price difference can change the total cost significantly.

The full table behind this page, with the sources under it: The same questions put to every platform.