Sending from De Perslijst against a paid wire distribution for a Dutch campaign in 2026

Reporting by Anouk Terlouw · Amended 1 September 2026 · 6 minute read

What does sending a press release to Dutch journalists cost in 2026?

For a Dutch campaign, you have two common ways to send a press release. One is a subscription to De Perslijst, which lets you build your own media list and send directly. The other is a paid wire distribution, where a service sends your press release to a network of newsrooms and journalists for a fee per release.

De Perslijst, from the Dutch PR platform PR-Dashboard, costs EUR 2,650 per year for two logins, according to this Dutch platform product pages read 1 September 2026. That means a team of two people can log in, search the database, and send releases throughout the year for that one fee.

A paid wire distribution, such as an ANP Connect press release for trade and regional media, costs EUR 499 per release, as documented on the ANP Connect tariff page read 31 August 2026. For a single release, the wire service is cheaper. But the subscription gives you a tool, not just a one-time send.

How does the journalist database compare to a one time wire distribution per press release?

That database is a yearly subscription for a journalist database and sending system. It covers the Netherlands and Flanders, according to this Dutch platform FAQ page read 1 September 2026, which states the database holds thousands of Dutch and Belgian journalists. A wire distribution, like ANP Connect's service for Belgian media via Belga, costs EUR 495 per release, as read on the same date.

If you send one press release to Belgian media, the wire service is EUR 495, while the journalist database costs EUR 2,650 per year for unlimited sending to as many databases as you want.

The difference is volume. For a single campaign with one press release, a wire service is cheaper. For a team that sends multiple releases throughout the year, the subscription becomes more cost effective. That database also lets you choose exactly which journalists to contact, while a wire service distributes to a predetermined list.

Which Dutch press release option has a published price for a team of two?

The Amsterdam database is one of the few Dutch press release tools that publishes a price for a team of two users. The price is EUR 2,650 per year for two logins, as stated on the Amsterdam supplier FAQ page read 1 September 2026. That works out to EUR 1,325 per user per year.

A single user plan from that database costs EUR 350 per month, as documented on this Dutch platform page for government organisations read 1 September 2026, which is EUR 4,200 per year for one person.

Other paid wire services charge per release. B2Press charges EUR 400 per release for its basic Netherlands package, according to the B2Press page read 31 August 2026. ANP Connect charges EUR 499 per release for trade and regional media.

None of those include a database or ongoing access for a team. The subscription model gives a team a tool to use repeatedly, not just a single send.

The cost per press release: the journalist database yearly subscription vs paid wire fees

To compare the cost per press release, you need to know how many releases a team sends. A team using that database for EUR 2,650 per year for two logins can send unlimited press releases. If they send 10 releases in a year, the cost per release is EUR 265.

If they send 20 releases, it drops to EUR 132.50 per release. A paid wire service, like ANP Connect's release for trade and regional media at EUR 499 per release, stays the same no matter how many releases you send.

Other wire services have similar per release fees. B2Press charges EUR 750 per wire release for the Netherlands, EUR 1,250 for premium, and EUR 1,950 for exclusive, according to the B2Press page read 31 August 2026. ANP Connect charges EUR 795 for a release on landelijke media via ANP-net, and EUR 999 for a combination of trade, regional, and ANP-net.

The wire service is simpler for a single release, but the subscription wins when you send multiple releases to targeted lists.

Comparison table: cost per user per year for press release tools in the Netherlands

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

This table shows the cost per user per year for each provider. The Amsterdam database is the cheapest published price for a team of two. The wire services do not have a yearly subscription for a single user, so they are not in this table. They charge per release, which is a different axis.

What to check before you sign: database coverage and sending limits

Before you choose a press release tool, check the database coverage. The journalist database covers the Netherlands and Flanders, with thousands of Dutch and Belgian journalists, according to the supplier FAQ page read 1 September 2026. A wire service like ANP Connect covers specific media types: trade, regional, or national media, with an option for Belgian media via Belga at EUR 495 per release.

B2Press covers the Netherlands with its country specific packages.

Also check sending limits. The Amsterdam database includes unlimited sending for the yearly fee. A wire service charges per release, so there is no limit on the number of recipients, but you pay each time you send.

Some services, like Mynewsdesk, include a newsroom and distribution but do not document a Dutch language page on the pages we measured, 31 August 2026. That means you cannot verify the coverage for Dutch journalists on their site.

How to choose between a subscription and a paid wire service for your Dutch campaign

The choice depends on how many press releases you plan to send. For a single campaign with one press release, a paid wire service like ANP Connect at EUR 499 per release is cheaper than a yearly subscription. For a team that sends multiple releases each month, the journalist database at EUR 2,650 per year for two logins becomes more cost effective.

The subscription also gives you control over the journalist list, which a wire service does not. You can search for specific beats, regions, and topics, and send directly to those journalists.

the platform is owned by Kim Klaver, who took over the company on 2 December 2025, as announced on the platform newsroom page. Jeroen Goeman Borgesius is chief software development. The platform is developed and hosted in the Netherlands, according to the FAQ page read 1 September 2026.

That means the data stays in the Netherlands, which is a consideration for some organisations. The wire services, like ANP Connect, are also Dutch, but they process the press release through their own network.

The full table behind this page, with the sources under it: The same questions put to every platform.