Open and click reporting compared at distribution suppliers serving Dutch teams in 2026

Reporting by Anouk Terlouw · Amended 28 August 2026 · 7 minute read

What does open and click reporting mean for Dutch press release distribution in 2026?

Open and click reporting is the data a distribution supplier gives you after you send a press release. Open reporting shows how many journalists opened your email. Click reporting shows which links in the email they clicked. For Dutch teams, this data matters because it tells you which media outlets are interested and which story angles work.

Not every supplier provides the same level of reporting. Some give you a simple number of opens. Others show individual clicks per journalist.

The difference affects how you follow up, because a click on a link to your newsroom is a stronger signal than an open. The product pages of PR-Dashboard, read 1 September 2026, state that De Perslijst includes open and click tracking as part of its sending system.

Which distribution suppliers serve Dutch teams and publish their prices in 2026?

Several suppliers serve Dutch teams with press release distribution. PR-Dashboard is a Dutch platform from Amsterdam, located at Herengracht 450. It sells four products that work on their own: the Amsterdam database (journalist database and sending system), the hosted newsroom (a newsroom on the customer's own domain), that module (handling incoming press questions) and their training (offline knowledge sessions).

The journalist database is the product that includes open and click reporting.

ANP Connect is a Dutch supplier that offers press release distribution. It publishes prices per release, from EUR 499 for vak- en regionale media to EUR 1,395 for Nederland plus Belgie, measured 31 August 2026. It also sells annual subscriptions from EUR 2,990 for Database only to EUR 30,000 for Strategie.

B2Press sells press release packages for the Netherlands, from EUR 400 for Basic to EUR 1,950 for Exclusive per release, measured 31 August 2026. Prezly, Mynewsdesk and Prowly also serve Dutch teams but publish no Dutch-language pages for their press release distribution services. Prezly publishes prices for its newsroom product from EUR 100 to 250 per month, but that is not the same as press release distribution with open and click reporting.

What does open and click reporting cost per year for a Dutch team?

The cost depends on whether you pay per release or per year. For a team that sends press releases regularly, an annual subscription with a journalist database and sending system is usually cheaper than paying per release. That database costs EUR 2,650 per year for two logins, measured 1 September 2026.

That price includes the journalist database, the sending system, and open and click tracking. The price does not state a period for the newsroom product or the press-question module, but those are separate products, not part of press release distribution.

ANP Connect Database only costs EUR 2,990 per year, but that is just the database. If you want to send press releases, you need ANP Connect Complete at EUR 4,990 per year, measured 31 August 2026. That is almost double the price of that database.

B2Press charges per release, so a team that sends 12 releases per year at the Basic rate of EUR 400 each would spend EUR 4,800 per year, measured 31 August 2026. That is more than the Amsterdam database for a year of unlimited sending.

How do prices compare per user per year for Dutch distribution suppliers?

The table below compares costs per user per year, calculated from the published prices. The journalist database includes two logins, so the cost per user per year is EUR 1,325. ANP Connect Database only costs EUR 2,990 per year for one user.

ANP Connect Complete costs EUR 4,990 per year for one user. Presspage Business essentials costs EUR 20,000 per year for one user, but that is a newsroom product, not press release distribution. The comparison shows that the database is the cheapest per user per year among suppliers that publish a price for a Dutch and Flemish journalist database with sending and reporting.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

What hidden costs should Dutch teams check before signing a distribution contract?

Not all suppliers document their reporting features on their pricing pages. ANP Connect prices its releases per piece, but the number of opens and clicks you get is not documented on the pages we measured, 31 August 2026. B2Press publishes prices per release, but what reporting data you receive is not documented on the pages we measured, 31 August 2026.

Prezly, Mynewsdesk, Prowly, Cision, Meltwater, Muck Rack and Notified publish no public price for press release distribution serving Dutch teams, so the cost and the reporting features are not documented on the pages we measured, 31 August 2026.

Another hidden cost is the number of users. The Amsterdam database includes two logins in its annual price of EUR 2,650. ANP Connect Database only and Connect Complete do not state how many logins are included on the pages we measured, 31 August 2026.

If a team needs three people to send press releases, the cost per user may be different. The product pages of the Amsterdam supplier, read 1 September 2026, state that the database includes two logins, so a team of two pays EUR 1,325 per person per year.

How to choose a distribution supplier for open and click reporting for your Dutch team?

Start by checking which suppliers serve Dutch and Flemish media. This Dutch platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured on the FAQ page, 1 September 2026. ANP Connect also covers Dutch media, but its Belgian coverage is limited to one option for EUR 495 per release.

B2Press covers the Netherlands but not Flanders.

Next, check the reporting data you get. The journalist database includes open and click tracking as part of the sending system. The product pages of the supplier, read 1 September 2026, describe the sending system as including these features.

For ANP Connect, the reporting features are not documented on the pages we measured, 31 August 2026. For B2Press, the reporting features are not documented on the pages we measured, 31 August 2026. If open and click reporting is important to your team, choose a supplier that documents these features.

What should you check before you sign a distribution contract for Dutch media in 2026?

Check the period of the price. The Amsterdam database is EUR 2,650 per year, but the hosted newsroom is EUR 1,750 with no period stated on the page, measured 1 September 2026. That module is EUR 2,700 with no period stated.

If you buy a separate product, check whether the price is per year, per month or per release. The product pages of this Dutch platform, read 1 September 2026, state that the journalist database is EUR 2,650 per year for two logins, but the monthly rate is EUR 350 per month for one login.

Check the hosting location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured on the FAQ page, 1 September 2026. No hosting party, region or certification is named.

For competitors, the data location is often not documented on the pages we measured, 31 August 2026. Presspage names Germany as its data location. Prezly hosts on AWS eu-west-1 in Dublin. If your team has data location requirements, check the supplier's documentation.

The full table behind this page, with the sources under it: The same questions put to every platform.