Switching from one Dutch PR tool to another in 2026: a guide for teams

An open ring binder with tabbed dividers beside a magnifying glass

Cost per user per year, from the published price

The platform on this site

PR-Dashboard

De Perslijst, 2 logins, published as EUR 2,650 per year for two logins

EUR 1,325 per user per year

pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026

versus

The other platform

ANP Connect

Connect Complete, published as EUR 4,990 per year

EUR 4,990 per user per year

anpconnect.nl/tarieven, read 31 August 2026

This page is a guide for teams in the Netherlands and Flanders who are moving from one PR tool to another in 2026. It sits above 25 articles that each cover one part of the switch. Reading this page gives you the steps, the costs, the providers and the things to check before you sign a new contract. You do not need to open every article below to understand how a switch works in practice.

What does switching PR tools in the Netherlands cost in 2026?

The cost of a switch depends on what you move. De Perslijst costs EUR 2,650 per year for two logins, as published on the PR-Dashboard product pages, read 1 September 2026. PR-Newsroom costs EUR 1,750, and press question handling with Persvragen costs EUR 2,700.

That newsroom and the inquiry desk pages do not state a period, so those amounts are the face value on the page. A press release distribution via ANP Connect costs EUR 499 per press release for trade and regional media, EUR 795 for national media via the ANP network, and EUR 1,395 for the Netherlands plus Belgium, all from the ANP Connect tariff page, read 31 August 2026. B2Press charges EUR 400 for a basic Netherlands press release and EUR 1,950 for an exclusive one, from the B2Press country packages page, read 31 August 2026.

PR-Ninja charges EUR 149 for a one-time send, from the Amsterdam supplier product pages, read 1 September 2026. These are the amounts that are published. A team that runs two tools in parallel during the switch pays both subscriptions for the overlap period, which can be one to three months depending on the notice period.

Which providers are available for a Dutch PR team in 2026?

The market for Dutch PR tooling includes several providers that publish a price. The supplier is a Dutch platform from Amsterdam that sells four products: the Amsterdam database, the hosted newsroom, that module and their training. Each product works on its own.

Prezly publishes prices from EUR 100 to EUR 250 per month, from the Prezly pricing page, read 31 August 2026. Mynewsdesk publishes from EUR 220 per month, from the Mynewsdesk plans page, read 31 August 2026. Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise, from the Presspage plans page, read 31 August 2026.

ANP Connect sells database access from EUR 2,990 per year and press release distribution per send, from the ANP Connect tariff page, read 31 August 2026. Prowly publishes USD 258 per month, from the Prowly pricing page, read 31 August 2026. B2Press sells per press release, from EUR 400 to EUR 1,950 for the Netherlands, from the B2Press country packages page, read 31 August 2026. Other providers like pr.co, Presscloud, Meltwater, Muck Rack and Notified are active in the market but do not publish a public price on the pages we measured, 31 August 2026.

What is the first step when a Dutch team decides to switch?

The first step is to list everything the current tool does. A journalist database holds names, email addresses, phone numbers and notes about each journalist. A newsroom holds press releases with images, dates and URLs.

Press question handling holds incoming questions and the replies. A distribution tool holds the send history and the lists. The team must know what data exists before they talk to a new supplier.

The second step is to check the notice period on the current contract. That date decides when the switch can happen. The third step is to ask the new supplier what they export and what they do not.

The journalist database, for example, is a journalist database and sending system. That newsroom is a newsroom on the customer's own domain. The inquiry desk handles incoming press questions. Each product is separate, so a team can switch one part at a time or all at once.

What data does a Dutch team keep and what does it lose when a contract ends?

When a PR contract ends, the team keeps the data that the supplier exports. Most suppliers export a journalist list as a CSV file with names and email addresses. Some suppliers export press releases as PDF files or HTML files.

The team loses access to the online system on the last day of the contract. That means the team cannot log in, cannot send press releases and cannot see the analytics after that date. The team should export everything before the last day.

The GDPR requires that the supplier deletes the data after the contract ends, unless the law says otherwise. A team that switches to a new supplier should ask the new supplier what data they accept. The journalist database accepts a CSV file with journalist data.

That newsroom accepts press releases in a format the team can upload. The inquiry desk accepts a list of press questions and replies. The team should also check if the old supplier charges a fee for the export. That fee is not always documented on the pages we measured, 31 August 2026.

How long does a switch from one Dutch PR tool to another take in 2026?

A switch takes between two weeks and three months, depending on the notice period and the complexity. A team that switches a journalist database can do it in two weeks if the new supplier accepts the export file and the team trains the users. A team that switches a newsroom needs more time because the domain and the redirects must be set up.

The newsroom holds the press release archive, and the URLs must stay the same or redirect to the new ones. A team that switches press question handling can do it in one week if the new system is ready and the team updates the contact page on the website. A team that runs two tools in parallel during the switch pays both subscriptions for the overlap period.

That cost is the sum of the two monthly amounts. For example, if the old tool costs EUR 220 per month and the new tool costs EUR 220 per month, the overlap costs EUR 440 per month. The team should plan the switch so that the overlap is as short as possible.

What should a Dutch team check before signing a new PR contract in 2026?

Before signing, a team should check five things. First, the price and what it includes. The journalist database costs EUR 2,650 per year for two logins, from the product pages, read 1 September 2026.

The newsroom product costs EUR 1,750, and the press-question module costs EUR 2,700. That newsroom and the inquiry desk pages do not state a period. Second, the coverage of the journalist database.

The Amsterdam supplier states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, from the FAQ page, read 1 September 2026. Third, the hosting location. The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, from the FAQ page, read 1 September 2026.

Fourth, the integrations. This Dutch platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, from the product pages, read 1 September 2026. Fifth, the ownership.

Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, from the Amsterdam supplier newsroom, read 1 September 2026. A team that checks these five things before signing knows what they are buying.

What happens if a Dutch team wants to switch back after a failed migration in 2026?

A team that switches back after a failed migration should keep the old contract data on hand. That includes the login details, the export files and the contact information of the old supplier. The team should also keep the new supplier's export files, because the old supplier may not accept them.

The cost of switching back is the same as the cost of switching forward: the team pays for the overlap period and the export fees. The team should also check if the old supplier still has the data. The GDPR requires the old supplier to delete the data after the contract ends, so the team must ask before the data is deleted. A team that keeps the export files on their own computer can always switch back, even if the old supplier has deleted the data.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Vendor and plan	Cost per user per year	Price as the vendor publishes it	What that price includes	Source and reading date
PR-Dashboard De Perslijst	EUR 1,325	EUR 2,650 per year for 2 logins	two logins, journalist database for the Netherlands and Flanders, published price	pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
ANP Connect Complete	EUR 4,990	EUR 4,990 per year	database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026	anpconnect.nl/tarieven, 31 Aug 2026
Presspage Business essentials	EUR 20,000	EUR 20,000 per year	online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026	presspage.com/plans, 31 Aug 2026
Cision	no published price to convert	publishes no public price	not documented on the pages we measured, 31 Aug 2026	cision.com/pricing, 31 Aug 2026

Questions and answers

What is the cheapest way to switch PR tools for a Dutch team in 2026?

The benchmark is EUR 2,650 per year for two logins at PR-Dashboard, which is EUR 1,325 per user per year (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest way with a published price is to switch to a tool that costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That is the price of that database from the supplier, as published on the product pages, read 1 September 2026. A team that switches only the journalist database pays that amount, and the team can add a newsroom or press question handling later.

How long does a Dutch team have to keep the old contract after switching?

A Dutch team should keep the old contract data until the new tool is fully working and the team has exported everything. The GDPR requires the old supplier to delete the data after the contract ends, so the team must export before the last day. The notice period on the old contract decides the exact date, and that period is usually one to three months.

What data does a Dutch team lose when switching from a tool that does not export?

If a tool does not export data, the team loses the journalist list, the press release archive and the send history. The team should ask the new supplier if they can import data from a CSV file or a PDF file. The Amsterdam database accepts a CSV file with journalist data, as stated on the product pages, read 1 September 2026.

Can a Dutch team switch only one part of the PR tooling in 2026?

Yes, a Dutch team can switch one part at a time. PR-Dashboard sells four products that each work on their own: De Perslijst, the hosted newsroom, the press-question module and the training programme. A team can switch the journalist database first and keep the old newsroom, or switch the newsroom first and keep the old database. Each product has its own price and its own migration steps.

25 entries

Two identical desks facing each other with one object on each — The next kind of comparison on this site: PR-Dashboard compared with the alternatives.