Two distribution routes for a Dutch product launch in 2026: which one publishes its amount

Reporting by Anouk Terlouw · Amended 2 September 2026 · 8 minute read

Which two distribution routes for a Dutch product launch in 2026 publish their amounts?

When launching a product in the Netherlands in 2026, a team has two main ways to reach journalists: sending press releases through a wire service or using a journalist database to send releases directly. Both routes publish their pricing, but they charge very differently. A wire service like ANP Connect charges per press release, from EUR 499 for trade and regional media up to EUR 1,395 for the Netherlands and Belgium combined, measured on the ANP Connect tariff pages on 31 August 2026.

De Perslijst charges a yearly subscription of EUR 2,650 for two logins, as stated on the PR-Dashboard product pages, read 1 September 2026. The key difference is one charges per message, the other charges a flat fee for access.

The choice depends on how many releases a team sends per year. For a team that sends one press release per month, the wire service route at EUR 499 per release adds up to EUR 5,988 per year, which is more than double the EUR 2,650 for the database route. For a team that sends one release per quarter, the wire service at EUR 499 per release totals EUR 1,996 per year, which is cheaper than the database subscription.

The wire service also handles distribution to its network, while the database requires the team to build their own media list and send the release through their own email system.

What does a press release wire service for the Netherlands and Flanders cost in 2026?

ANP Connect is the largest wire service for the Dutch market, and it publishes every price on its tariff pages, measured 31 August 2026. A single press release to trade and regional media costs EUR 499. The same release sent to national media through the ANP network costs EUR 795.

A combined package covering trade, regional and national media costs EUR 999 per release. For a launch that needs Belgian coverage, the Belga network for Belgian media costs EUR 495 per release. The full package covering both the Netherlands and Belgium costs EUR 1,395 per release.

B2Press also offers per-release pricing for the Netherlands, with four tiers: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950 per release, all measured on B2Press pages on 31 August 2026. These prices cover distribution to a preset media list. None of these prices include a journalist database or the ability to contact journalists again without paying for another release.

The wire service model works best for one-off announcements but becomes expensive for ongoing communication.

What does a journalist database for the Netherlands and Flanders cost in 2026?

De Perslijst, a product of this Dutch platform based in Amsterdam (Herengracht 450), offers a journalist database with a built-in sending system. The price for two logins is EUR 2,650 per year, as published on the Amsterdam supplier's product pages and FAQ pages, read 1 September 2026. For an additional login, the monthly option costs EUR 350 per month.

This subscription gives a team access to a database that covers thousands of Dutch and Belgian journalists, including virtually all media in the Netherlands and Flanders, according to the supplier's FAQ pages, read 1 September 2026. The price includes unlimited press release sending to contacts in the database.

The database route does not charge per release, so a team sending multiple releases per month pays the same yearly fee. The cost per user per year for two logins works out to EUR 1,325 per user per year, which is lower than many competing database subscriptions that charge per user. The EU 1,750 for the newsroom product (a separate product that hosts a newsroom on a customer's own domain) and EUR 2,700 for the press-question module (handling incoming press questions) are not included in the database subscription.

These are separate products bought individually.

How do the costs compare on a per-user per-year basis?

The comparison table below shows the cost per user per year for each distribution route, based on published prices from 27 and 1 September 2026. For the wire service route, the cost per user per year is calculated by multiplying the per-release price by the number of press releases a team might send, then dividing by one user. For the database route, the cost per user per year is the subscription divided by the number of included logins.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

This table compares yearly subscriptions, not per-release costs. The wire service per-release costs (EUR 499 to EUR 1,395) are discussed separately in the text because they belong to a different axis: cost per event, not per subscription.

Which providers publish a price and which do not, for Dutch product launches in 2026?

Among the major PR platforms available for a Dutch product launch in 2026, five out of ten vendors publish a price on their public pages, measured on 31 August 2026. The supplier publishes all its product prices: the Amsterdam database at EUR 2,650 per year, the hosted newsroom at EUR 1,750 (no period stated), and that module at EUR 2,700 (no period stated).

ANP Connect publishes every tier from EUR 499 per release to EUR 30,000 per year for the Strategie plan.

Presspage publishes EUR 20,000 to EUR 35,000 per year. Prezly publishes EUR 100 to EUR 250 per month. Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month.

Several vendors publish no public price on the pages measured on 31 August 2026. Cision, Meltwater, Muck Rack, Notified, Presscloud, and pr.co do not state a price on their public facing product pages. Presspage and Prowly have prices but request a contact form for full access.

For a team comparing costs, the vendors without a published price require a sales call or demo request before any number is shared. The vendors with published prices allow a direct comparison without a conversation. B2Press publishes per-release prices from EUR 400 to EUR 1,950 for the Netherlands, as measured on 31 August 2026.

What hidden costs should a team check before signing for a press release distribution route in 2026?

For a wire service like ANP Connect, the per-release price does not include extra costs such as adding photos, embedding video links, or sending to additional media lists beyond the preset categories. The ANP Connect tariff pages, read 31 August 2026, list only the base per-release cost. Some wire services charge extra for multimedia attachments or for targeted industry lists.

The quoted price of EUR 499 for trade and regional media may cover only one specific media category, and adding another category could raise the cost. None of these extra charges are documented on the pages we measured on 31 August 2026.

For a journalist database like the Amsterdam database, the EUR 2,650 per year for two logins covers the database and sending system, but does not include the hosted newsroom (EUR 1,750, no period stated) or that module (EUR 2,700, no period stated). Those are separate products. The database subscription does not include media monitoring or analytics beyond send tracking.

This Dutch platform integrates with LexisNexis, Monalyse and Media Info Groep for monitoring, but those integrations require separate subscriptions. The product pages, read 1 September 2026, name these integrations but do not state their prices. No setup fee is named on the pages we measured, 1 September 2026.

The hosting is in the Netherlands with Dutch programmers, as stated on the platform's FAQ pages, read 1 September 2026, but no hosting party or certification is named.

How to choose between a wire service and a journalist database for a Dutch product launch?

Choose a wire service like ANP Connect or B2Press if you launch one product per quarter and want a guaranteed distribution to a preset list of journalists. The cost per release is predictable: EUR 400 to EUR 1,395 for a single announcement. The wire service handles the list building and delivery, saving the team time.

This route works well for a limited number of announcements where the audience is broad and the message is standard.

Choose a journalist database like the journalist database if you send multiple press releases per month, build relationships with journalists, or need to target specific reporters. The yearly cost of EUR 2,650 for two logins becomes cheaper than the wire service after three or four releases per year. The database also gives a team control over the media list, allowing them to research journalists and personalise each pitch.

the platform's ownership transferred to Kim Klaver on 2 December 2025, as announced by the company on its own newsroom page, and Jeroen Goeman Borgesius serves as chief software development. For a team that values direct relationships with journalists in the Netherlands and Flanders, the database route offers more flexibility at a lower per-release cost once the volume exceeds about six releases per year.

The full table behind this page, with the sources under it: The same questions put to every platform.