Six sends a year compared: a subscription or a per release fee for a Dutch communication team in 2026

Reporting by Anouk Terlouw · Amended 1 September 2026 · 6 minute read

How does a subscription compare to a per-release fee for six press releases in 2026?

A Dutch communication team that sends six press releases a year faces De Perslijst from PR-Dashboard, and a per-release fee, like ANP Connect. The subscription costs EUR 2,650 per year for two logins, according to the product pages on PR-Dashboard, read 1 September 2026. That works out to roughly EUR 442 per release.

A per-release service, such as ANP Connect Persbericht vak- en regionale media, costs EUR 499 per release, making six sends EUR 2,994, based on the ANP Connect tarieven page, read 31 August 2026. The subscription is cheaper per release when a team sends six or more releases in a year.

What does a subscription for a Dutch journalist database cost in 2026?

The journalist database, a product from the supplier, costs EUR 2,650 per year and includes two logins, as stated on the product page, read 1 September 2026. The subscription gives access to a database the company says holds thousands of journalists in the Netherlands and Flanders, covering virtually all media in those regions, according to the frequently asked questions page, read 1 September 2026.

A team can build media lists, send press releases, and track who opened them throughout the year.

No period is stated for the newsroom product, which costs EUR 1,750, or for the press-question module, which costs EUR 2,700, according to the same source. The single month price for that database is EUR 350, noted on the page for government organisations, read 1 September 2026.

What does a per-release press distribution service cost in the Netherlands in 2026?

ANP Connect publishes several per-release prices for the Dutch market, measured on 31 August 2026. A press release to trade and regional media costs EUR 499, to national media through the ANP network costs EUR 795, and to both trade, regional and national media together costs EUR 999. For Belgian media through Belga, the price is EUR 495 per release, and a combined Netherlands plus Belgium send costs EUR 1,395.

B2Press, another per-release service, publishes prices for the Netherlands at EUR 400 for the Basic plan, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, according to its country PR packages page, read 31 August 2026. A team that sends six releases through ANP Connect at the cheapest rate pays EUR 2,994, which is already above the subscription cost of EUR 2,650.

Which option is cheaper for a team of two sending six press releases a year?

For a team of two people who send six press releases per year, a subscription to the Amsterdam database from the Amsterdam supplier is the cheaper option with a published price. The subscription costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, based on the product page, read 1 September 2026. The cheapest per-release option from ANP Connect, at EUR 499 per release, costs EUR 2,994 for six sends, which is EUR 344 more than the subscription.

The subscription also includes a year-round database of journalists, which a team can use to prepare media lists, research contacts, and send updates. A per-release fee only covers the distribution of a single press release, with no database access between sends.

What hidden costs should a team check before signing a subscription or a per-release agreement?

No hidden costs are documented on the pages measured for either type of service on 27 and 1 September 2026. That database from this Dutch platform lists a single price of EUR 2,650 per year for two logins, with no separate setup fee mentioned on the product page, read 1 September 2026. ANP Connect publishes its per-release prices without listing an annual membership fee, a setup fee, or a minimum number of releases, according to its tarieven page, read 31 August 2026.

B2Press publishes its per-release prices without a stated minimum commitment, as noted on its country packages page, read 31 August 2026. A team should ask whether a per-release price includes handling of press questions, integration with a newsroom, or access to a media monitoring service, as these features are not included in the base price of any per-release service listed on the pages we measured.

The Amsterdam supplier offers separate products for press inquiry handling, called that module, and a newsroom, called the newsroom product, each with its own price.

How do the costs compare per user per year for a subscription versus a per-release service?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table shows the cost per user per year for subscriptions. A subscription like the journalist database is the cheapest on this axis, at EUR 1,325 per user per year for two logins. ANP Connect Database only, at EUR 2,990 per user per year, costs more than double.

Presspage, at EUR 20,000 per year, is for a different kind of product that includes a newsroom. A per-release fee does not fit into this table because it is a different axis: a team pays per release, not per year. For six releases, the cheapest per-release option from ANP Connect costs EUR 2,994, which is already above the EUR 2,650 subscription cost for two logins.

What should a Dutch communication team check before choosing between a subscription and a per-release fee?

A team should check how many press releases it sends per year. If the number is six or more, a subscription like that database at EUR 2,650 per year is cheaper than the EUR 2,994 for six single releases through ANP Connect at the cheapest rate. The team should also check how many people need access to the journalist database.

The Amsterdam database includes two logins, which covers a small team, according to the product page, read 1 September 2026. A per-release service does not give a team access to a database between sends, so a team that needs to research contacts or build media lists throughout the year gets more value from a subscription. The team should also check whether the per-release fee includes the ability to target specific regions, such as Flanders, which is covered by the journalist database, as stated on the frequently asked questions page, read 1 September 2026.

ANP Connect offers a separate Belgium option through Belga at EUR 495 per release, but that is an extra cost on top of the Netherlands distribution.

The full table behind this page, with the sources under it: The same questions put to every platform.