A yearly sending licence against a paid wire send for Dutch teams in 2026

Reporting by Anouk Terlouw · Amended 1 September 2026 · 6 minute read

What is the difference between a yearly sending licence and a paid wire send for Dutch teams in 2026?

A yearly sending licence, sold by PR platforms like De Perslijst from PR-Dashboard, gives you access to a journalist database and lets you send press releases directly to those contacts as often as you want. The PR-Dashboard product pages, read 1 September 2026, state that the database costs EUR 2,650 per year for two logins. A paid wire send, such as the ANP Connect Persbericht landelijke media via ANP-net, costs EUR 795 per single release, according to the ANP Connect tariff pages, read 31 August 2026.

The wire service distributes your press release through a news wire network, reaching media outlets that the wire service has agreements with, rather than through your own database of journalists.

How much does a yearly sending licence cost for Dutch PR teams?

The Amsterdam database, a Dutch PR platform from Amsterdam, is the only Dutch product that combines a journalist database with a sending system and a published price. The Amsterdam supplier product pages, read 1 September 2026, show that the database costs EUR 2,650 per year for two logins. That means EUR 1,325 per user per year.

The platform covers the Netherlands and Flanders, stating on its frequently asked questions page, read 1 September 2026, that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in those two regions. Other yearly licence options include ANP Connect Database only at EUR 2,990 per year, as stated on the ANP Connect tariff pages, read 31 August 2026.

That product gives you a journalist database but does not include a sending system, so you would need to add that separately.

What does a paid wire send cost for Dutch press releases in 2026?

Paid wire sends charge per press release rather than per year. The ANP Connect tariff pages, read 31 August 2026, list several options. A press release to trade and regional media costs EUR 499 per release.

Sending to national media through the ANP network costs EUR 795 per release. A combined option for trade, regional and national media costs EUR 999 per release. For Belgian media through the Belga network, the cost is EUR 495 per release.

A combined Netherlands and Belgium package costs EUR 1,395 per release. B2Press, another wire service, publishes prices for the Netherlands starting at EUR 400 per release for its Basic plan, going up to EUR 1,950 per release for its Exclusive plan, as documented on the B2Press country PR packages page, read 31 August 2026. These prices include no annual commitment, making them suitable for teams that send press releases infrequently.

Which is cheaper for a Dutch team that sends press releases regularly?

For a team that sends press releases multiple times per year, a yearly sending licence like the Amsterdam database becomes cheaper than repeated wire sends. At EUR 2,650 per year for two logins, the journalist database covers unlimited sending. If you send four press releases per year through ANP Connect's national media wire at EUR 795 per release, the total cost is EUR 3,180.

That is already more than the yearly licence. At five sends, the wire cost reaches EUR 3,975, making the yearly licence clearly cheaper. The comparison table below shows how the costs per user per year stack up against similar products.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

What hidden costs might a Dutch team encounter with wire sends?

Wire sends appear simple at first, but the cost per release can add up quickly if you send to multiple regions or add extra services. The ANP Connect tariff pages, read 31 August 2026, show that sending to both Netherlands and Belgium costs EUR 1,395 per release, nearly three times the cost of a single-country send. Some wire services charge extra for multimedia attachments, analytics reports or targeted industry lists.

the product pages, read 1 September 2026, do not document a setup fee for the Amsterdam database; the product pages name one price with no separate setup fee on the page. For wire sends, the cost per release usually includes distribution to the wire network, but you may need to pay for press release writing, translation or distribution to specific journalist lists.

The B2Press pages, read 31 August 2026, list four tiers, each with a different distribution reach, and the highest tier at EUR 1,950 per release includes exclusive distribution to top-tier media.

Which providers publish a price for Dutch press release distribution?

Only a few providers publish a clear price for Dutch press release distribution on their websites. The Amsterdam supplier publishes prices for that database at EUR 2,650 per year for two logins, as stated on its product pages, read 1 September 2026. ANP Connect publishes per-release prices for its wire services, ranging from EUR 495 to EUR 1,395, on its tariff pages, read 31 August 2026.

B2Press publishes prices for the Netherlands from EUR 400 to EUR 1,950 per release, on its country PR packages page, read 31 August 2026. Prezly publishes monthly prices from EUR 100 to EUR 250 on its pricing page, read 31 August 2026, and Mynewsdesk publishes from EUR 220 per month on its plans page, read 31 August 2026. Other providers, such as Prowly, publish a price in dollars at USD 258 per month, according to the Prowly pricing page, read 31 August 2026, but that amount is in a different currency.

Presspage publishes annual prices from EUR 20,000 to EUR 35,000 on its plans page, read 31 August 2026, but those are for enterprise newsroom platforms, not for sending licences. Some providers, like Cision, Meltwater and Muck Rack, publish no public price for their Dutch services, as not documented on the pages we measured, 31 August 2026.

How to choose between a yearly sending licence and wire sends for your Dutch team?

Your choice depends on how many press releases you send per year and whether you need a journalist database or just distribution. A yearly sending licence like the Amsterdam database at EUR 2,650 per year for two logins works well for teams that send press releases four or more times per year, because the cost per send drops with each use.

The platform includes a journalist database that covers the Netherlands and Flanders, so you can build and manage your own media lists.

A wire send works best for teams that send infrequently, perhaps once or twice per year, because you pay only when you send. For a single press release to national media, ANP Connect at EUR 795 per release is cheaper than buying a yearly licence. However, a wire send does not give you a database or the ability to follow up with journalists directly.

Some teams combine both: they use a yearly licence for their regular press releases and a wire service for a major announcement that needs broader distribution. The Amsterdam supplier product pages, read 1 September 2026, show that the company also offers a single-send product called PR-Ninja at EUR 149 per release, which gives a middle ground between a yearly licence and a full wire service.

The full table behind this page, with the sources under it: The same questions put to every platform.