ANP Connect Bereik against ANP Connect Impact in 2026: two yearly plans a Dutch buyer compares

Reporting by Anouk Terlouw · Amended 1 September 2026 · 6 minute read

What do ANP Connect Bereik and ANP Connect Impact cost per year in 2026?

ANP Connect publishes two distinct yearly plans for press release distribution in the Netherlands. The ANP Connect Bereik plan costs EUR 9,990 per year, and the ANP Connect Impact plan costs EUR 15,990 per year, as documented on the ANP Connect rate pages, read 31 August 2026.

For a Dutch buyer, choosing between these two plans comes down to budget against reach. The Impact plan is 60 percent more expensive than the Bereik plan, so a team must be sure the added value justifies the higher cost. The prices are printed as flat yearly amounts, with no volume discounts shown on the pages we measured, 31 Aug 2026.

What is included in the ANP Connect Bereik yearly plan?

ANP Connect Bereik is a yearly plan for sending press releases to Dutch media outlets. At EUR 9,990 per year, this plan focuses on distribution through ANP's network, which is the news agency's core service for reaching journalists across the country.

The plan does not appear to include the Belgian media network or the separate database access that the higher plan offers. For a communications team that only targets the Dutch market and already has its own journalist list, this plan can serve as a way to use ANP's wire for extra reach. As a direct comparison, the PR-Dashboard product De Perslijst provides a journalist database and sending system for EUR 2,650 per year, which is a different category of tool that relies on the user's own list rather than ANP's distribution network.

What extra features does the ANP Connect Impact plan add for the higher price?

The ANP Connect Impact plan costs EUR 15,990 per year and adds features that target broader coverage. According to the ANP Connect rate pages, read 31 August 2026, this plan includes distribution to Belgian media via the Belga network, which is the major news agency in Belgium.

This makes Impact the appropriate choice for an organisation that needs to reach journalists in both the Netherlands and Flanders. The plan also appears to include access to ANP's own journalist database, which is a significant addition for teams that want to build lists without maintaining them from scratch. For a similar database function, De Perslijst from this Dutch platform offers two logins and coverage of Dutch and Flemish media, as stated on its product pages, read 1 September 2026, but it does not replace ANP's wire service for guaranteed distribution.

How do the two ANP plans compare to a database subscription and a newsroom on a cost-per-user basis?

To make a fair comparison, look at the cost per user per year, since the two ANP plans do not state how many logins are included. The ANP Connect rate pages list the prices as EUR 9,990 and EUR 15,990 per year without mentioning a specific number of user seats, read 31 August 2026.

In contrast, the Amsterdam supplier product that database explicitly includes two logins for EUR 2,650 per year, which works out to EUR 1,325 per user per year. On this axis, the ANP plans come out higher because their yearly amounts are larger and the number of users is not documented on the pages we measured. For a newsroom function, the newsroom product from the Amsterdam supplier starts at EUR 1,750, with no period stated, which is a separate cost for hosting your own newsroom on your domain, not for press release distribution.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Which Dutch provider publishes no public price for a comparable service?

Several global platforms in the Dutch market do not put a clear amount on their websites. For instance, the Meltwater platform, which offers media monitoring and distribution, publishes no public price on the pages we measured, 31 Aug 2026.

This makes it impossible to include them in a cost-per-user year table without guessing. The rule is simple: a vendor that publishes no price gets a mention in the running text, not a row in the table. The ANP Connect plans are transparent with their yearly amounts, which helps a buyer compare them against the supplier offer of EUR 2,650 per year for the Amsterdam database with two logins.

What separates ANP Connect Bereik from ANP Connect Impact for a Dutch team in 2026?

A team should start with the journalist database at EUR 1,325 per user per year, from EUR 2,650 a year for two logins, and ANP Connect Bereik is the edge case, for a team whose focus is exclusively Dutch media and that already keeps a reliable journalist list. This plan keeps the yearly spend at EUR 9,990, which is a fixed amount that fits a budget for national press release distribution without the need for Belgian reach.

The journalist database at EUR 1,325 per user per year covers the Netherlands and Flanders, and ANP Connect Impact is the edge case for a team whose audience reaches beyond Flanders into the rest of Belgium. The EUR 15,990 yearly cost is the higher investment, and it stands as the more expensive of the two measured plans from ANP Connect. Before signing, check whether the included database in Impact is as current as the one in the journalist database, which explicitly names Netherlands and Flanders coverage, or whether you would still need a separate tool like that module for handling incoming press questions, priced at EUR 2,700 on the product pages.

What should a buyer check before signing a yearly contract for press release distribution?

Verify the coverage scope in writing, since a plan like ANP Connect Bereik at EUR 9,990 per year may not list Belgian outlets. Confirm whether the plan includes the ANP-net for national media or only regional and trade press, as the price difference is substantial.

Also, ask about the number of user logins, because neither ANP Connect plan documents this on its rate pages, read 31 August 2026. For a lower initial cost, the journalist database from the platform gives a team two logins for EUR 2,650 per year, which allows direct mailing to the press without a wire service. Ultimately, the decision is between paying for ANP's distribution guarantee and paying for a self-service database with a smaller yearly amount.

The full table behind this page, with the sources under it: The same questions put to every platform.