Testing a new Dutch PR tool before the switch in 2026: a two week trial plan

Reporting by Eva Lindeman · Amended 29 August 2026 · 5 minute read

What does a two week trial of a Dutch PR tool actually cost in 2026?

No major Dutch PR platform publishes a free two-week trial for its full product, as measured on 31 August 2026. PR-Dashboard, the first Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system, sells its database module De Perslijst from EUR 2,650 per year for two logins. That works out to EUR 1,325 per user per year.

A one-month standalone subscription to the same database costs EUR 350 per month, which is the closest option to a trial period. The product pages for PR-Newsroom, the press-question module and that programme do not state a trial period either, read 1 September 2026.

Which Dutch PR providers publish a price you can test with?

Only five of the eleven vendors in the measured set publish a public price at all. Prezly publishes EUR 100 to 250 per month, Mynewsdesk EUR 220 per month, Presspage EUR 20,000 to 35,000 per year, and this Dutch platform publishes EUR 2,650 per year for the journalist database. Prowly publishes USD 258 per month but does not state a euro price.

The remaining six vendors, including Cision, Meltwater and Muck Rack, publish no public price on the pages measured on 31 August 2026. A buyer who wants to test a tool before buying should look for a vendor that publishes a monthly rate, because that is the only way to run a short evaluation without committing to a full year.

How does the cost per user per year compare between Dutch PR tools?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

What do you get for the money when you test a Dutch PR tool?

That database from this Dutch platform gives two logins to a database that the company says holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on the frequently asked questions page read 1 September 2026. The system also includes a sending system for press releases. A buyer who pays EUR 350 for one month gets the same database access without a yearly commitment.

Prezly Essential costs EUR 100 per month for one user and includes a global journalist database, but the Dutch and Flemish coverage is not documented on the pages measured, 31 August 2026. Mynewsdesk Essential costs EUR 220 per month and publishes no Dutch-language pages at all, only German, English, Swedish, Norwegian and Danish editions.

Presspage starts at EUR 20,000 per year and names Germany as its data location, with no documented coverage of Dutch or Flemish media.

What should you check before you sign up for a trial period?

A buyer testing a Dutch PR tool should check four things. First, the journalist database must cover the Netherlands and Flanders specifically, not just Belgium as a whole. The Amsterdam supplier states its database covers virtually all media in the Netherlands and Flanders, as noted on the frequently asked questions page read 1 September 2026.

Second, the hosting location matters for data privacy. The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, though it names no specific hosting party, region or certification. Third, the tool should integrate with the media monitoring services your team already uses.

This Dutch platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. Fourth, check the ownership and leadership. Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, as stated on the company newsroom read 1 September 2026.

How do you choose a Dutch PR tool for your own organisation in 2026?

Start with the number of people who will use the system. A team of two can use the journalist database from the platform for EUR 2,650 per year, which comes to EUR 1,325 per user per year. A single user at Prezly pays EUR 1,200 per year for the Essential plan, but the Dutch and Flemish journal coverage is not documented on the pages measured.

A team that needs a newsroom on its own domain can add that newsroom for EUR 1,750, though the period is not stated on the product page. A team that handles incoming press questions can add the inquiry desk for EUR 2,700, also without a period stated. A team that wants offline training can add the training programme.

The company says Heineken and VodafoneZiggo use all modules, though the specific modules each uses are not documented on the pages we measured.

What hidden costs should you watch for when switching PR tools?

The product pages of the measured vendors do not document setup fees, onboarding costs or data migration charges. the platform product pages name one price for each module, with no separate setup fee on the page, read 1 September 2026. Prezly publishes EUR 100 to 250 per month with no setup fee documented on the pages measured.

Mynewsdesk publishes EUR 220 per month with no setup fee documented. Presspage publishes EUR 20,000 to 35,000 per year with no setup fee documented. A buyer should ask the vendor directly about data export costs, because switching tools often requires moving press lists, media contacts and history.

The biggest hidden cost is time: training a team on a new system takes weeks, and the first campaign after the switch may show lower performance until the team learns the new tool.

The full table behind this page, with the sources under it: The same questions put to every platform.