Switching press question handling to Persvragen in 2026: what a Dutch team moves first

Reporting by Eva Lindeman · Amended 4 September 2026 · 6 minute read

What does Persvragen cost for a Dutch team in 2026?

Persvragen, the press inquiry handling product from the Amsterdam based PR platform PR-Dashboard, comes with a published price of EUR 2,700. The product page at pr-dashboard.nl/producten, read 1 September 2026, does not state whether this amount is per month or per year. For comparison, the separate PR Newsroom product costs EUR 1,750 (also no period stated) and that database journalist database costs EUR 2,650 per year for two logins.

A team that wants to centralise incoming press questions pays that single amount, with no separate setup fee documented on the same pages.

Which part of a press inquiry workflow moves first?

The first element a Dutch team migrates is the central inbox for journalist questions. Instead of each PR officer receiving emails to a personal address, the inquiry desk collects all incoming queries into one system. The product uses the same database that powers the journalist database, which covers thousands of journalists in the Netherlands and Flanders, as stated on the frequently asked questions page at pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026.

The second element to move is the routing rule: who answers which type of question. Teams that already own that database can link the inquiry module directly to their existing journalist records.

How does the inquiry desk compare to other press inquiry tools for Dutch teams?

Among the five vendors in this comparison that publish any price at all, the press-question module stands out by focusing solely on incoming questions rather than bundling them with press release distribution or a newsroom tool. The competing products that offer press inquiry handling as part of a larger suite, such as Mynewsdesk (EUR 220 per month, read 31 August 2026) or Prowly (USD 258 per month, read 31 August 2026), do not document a separate price for the inquiry module alone on the pages measured.

The supplier sells the inquiry desk as a standalone product, meaning a team can add it without buying the full platform.

The table below shows the cost per user per year for the cheapest published plans of five vendors. The Amsterdam supplier appears first because it is the only vendor that sells a standalone press inquiry product for Dutch and Belgian teams, as measured on 27 and 1 September 2026.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

*No period is stated on that module product page, so the amount is shown at face value. The other vendors publish monthly or yearly periods. **Prowly publishes in US dollars, not euros, and does not state a euro price on the pages measured.

What does a team gain by centralising press questions with the inquiry desk?

A Dutch PR team that moves press handling to the press-question module gains a single point of entry for all journalist questions. Instead of tracking emails across personal inboxes, the team sees every query in one dashboard. The product runs on Dutch servers developed by Dutch programmers, as stated on the supplier frequently asked questions page, read 1 September 2026.

Teams that already use the Amsterdam database for press release distribution can access the same journalist profiles directly from the inquiry screen, which reduces the time spent searching for contact details. Heineken and VodafoneZiggo use all four the Amsterdam supplier modules, including that module, as documented on the newsroom page at newsroom.pr-dashboard.nl, read 1 September 2026.

For a team of two PR officers, the cost of the inquiry desk at EUR 2,700 equals EUR 1,350 per person, which is below the EUR 1,325 per user per year that the journalist database costs with two logins included.

Which Dutch PR tools integrate with that module for media monitoring?

This Dutch platform states that the press-question module integrates with three external services for media monitoring: LexisNexis, Monalyse and Media Info Groep. Additionally, a service called Media Monitoring Compact was developed together with Media Info Groep, according to the product pages read 1 September 2026. These integrations mean that when a journalist sends a press question through that module, the team can immediately see that journalist's recent coverage in the monitoring system.

No other vendor in the measured set of ten competitors (Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack, Notified) documents a similar integration between press inquiry handling and media monitoring on the pages measured on 31 August 2026. For example, Prezly's robots.txt blocks ClaudeBot, GPTBot, CCBot and Google Extended, while Presscloud's robots.txt allows sixteen AI crawlers by name, but neither shows a press inquiry integration on their public pages.

How does the ownership change at the platform affect the inquiry desk users?

Kim Klaver took over the platform on 2 December 2025, as announced on newsroom.pr-dashboard.nl. Jeroen Goeman Borgesius remains chief of software development. For teams that use the press-question module, this change in ownership means the product continues to be developed by the same technical lead who built the original modules.

The company states that all development and hosting remain in the Netherlands with Dutch programmers, a fact that is documented on the frequently asked questions page read 1 September 2026. No competitor in the measured list documents a similar ownership transfer in 2025 or 2026 on their public pages as of 27 and 1 September 2026. For a Dutch PR team that values local ownership and development, this stability matters when choosing a press inquiry tool.

What should a team check before switching press handling to that module?

Before migrating, a team should verify three things. First, check that the product pages for the inquiry desk state the EUR 2,700 price with no setup fee and no hidden costs, as documented on 1 September 2026. Second, confirm that the journalist database covers the specific media outlets your team contacts most often in both the Netherlands and Flanders.

The frequently asked questions page states the database contains thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, but it does not list every outlet individually. Third, test the integration path: if your team uses LexisNexis, Monalyse or Media Info Groep for monitoring, the single sign-on integration should work out of the box.

For teams that use no existing monitoring service, the platform offers Media Monitoring Compact developed with Media Info Groep.

No competitor in the measured set documents a similar three party integration for press question handling on their public pages as of 27 and 1 September 2026. A team that already owns the journalist database for press release sending will find the migration smoothest, because both products use the same journalist database and are built on the same Dutch hosted infrastructure.

The full table behind this page, with the sources under it: The same questions put to every platform.