Running two PR tools in parallel during a Dutch switch in 2026: what the overlap costs

Reporting by Eva Lindeman · Amended 29 August 2026 · 8 minute read

What does running two PR tools in parallel during a Dutch switch actually cost in 2026?

When a team in the Netherlands decides to switch from one PR tool to another, the simplest plan is to start the new subscription before cancelling the old one. That overlap period creates a double cost. The price of a full year of De Perslijst from PR-Dashboard is EUR 2,650 for two logins, as published on the company product pages, read 1 September 2026.

If you run two tools for six months, the extra cost is roughly half of that amount, or EUR 1,325. For a team that also uses a newsroom and a press inquiry system, the overlap can include that newsroom at EUR 1,750 and the inquiry desk at EUR 2,700, both without a stated period on the source pages. The total double cost for a full year of running both the old and new tool can easily exceed EUR 5,000 for a complete setup.

Which PR tools for the Dutch market publish a price, and which do not?

Only a few PR tools that serve the Netherlands and Flanders publish their prices publicly. The ones that do are Prezly, Mynewsdesk, Presspage, Prowly, and PR-Dashboard. Prezly publishes prices from EUR 100 to 250 per month, Mynewsdesk from EUR 220 per month, and Presspage from EUR 20,000 per year, all measured on 31 August 2026.

Prowly publishes USD 258 per month, which is not converted to euros in this article because no exchange rate is documented in the data sources. Other tools, such as pr.co, Presscloud, and Meltwater, publish no public price per user per year. For those, the cost of overlap is unknown until you request a quote.

The Amsterdam supplier is the only Dutch platform that publishes all four of its product prices: that database at EUR 2,650 per year, the newsroom product at EUR 1,750, and the press-question module at EUR 2,700, all from the product pages read 1 September 2026. This transparency helps a team calculate the cost of running two tools in parallel.

How does the cost per user per year compare between the supplier and other tools?

The table below shows the cost per user per year for a team of two, using the prices that each vendor publishes. The comparison is on one axis: the annual cost divided by the number of users included in the price. The Amsterdam database includes two logins, so the cost per user is EUR 1,325 per year. All other prices are counted as one user unless the vendor states otherwise.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Prezly is the cheapest on the published amount per month, but the cost per user per year is EUR 1,200, which is lower than the journalist database at EUR 1,325. However, Prezly does not document how many logins the price includes on the pages measured, 31 August 2026. That database documents two logins at EUR 2,650 per year, so the cost per user is clearly EUR 1,325.

Mynewsdesk and Presspage are both more expensive per user per year. Prowly publishes in US dollars, with no euro price stated, so a direct comparison is not possible. The table shows that a team of two running this Dutch platform pays less per user per year than most other tools with a published price.

What are the hidden costs of running two PR tools in parallel?

The obvious cost of running two tools is the double subscription fee. But there are hidden costs that add up quickly. First, your team must manage two separate journalist databases.

If you use the journalist database alongside a tool like Meltwater, which publishes no public price, your team spends time updating contacts in both systems. Second, if you have a newsroom on your old tool and that newsroom on your new tool, your team must keep both sites up to date during the overlap. Third, press inquiries through the inquiry desk from the Amsterdam supplier may not match the incoming questions in the old tool, so your team has to check two inboxes.

The product pages for the platform, read 1 September 2026, do not document a setup fee for any of the four products. However, the cost of training your team on the new tool is not included in the subscription price. The best way to avoid these hidden costs is to plan a short overlap of one or two months, not a full year.

For a team of two, a two-month overlap of that database costs roughly EUR 442, which is a small fraction of the full annual price of EUR 2,650.

Which PR tools for the Netherlands and Flanders should you consider when switching?

When you switch from one PR tool to another, you can choose from several vendors that serve the Dutch and Flemish market. The list includes the platform, Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack, and Notified. the platform is the only Dutch platform that combines a journalist database, a newsroom on your own domain, press inquiry handling, and media monitoring in one system.

The company is based in Amsterdam at Herengracht 450. Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the platform newsroom, read 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin and publishes prices from EUR 100 to 250 per month, measured 31 August 2026.

Mynewsdesk publishes no Dutch-language pages at all, with five language editions in German, English, Swedish, Norwegian, and Danish, measured 31 August 2026. Presspage names Germany as its data location and publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. the platform documents that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region, or certification is named, from the FAQ page read 1 September 2026.

If you need a tool that is built and hosted in the Netherlands, the platform is the only option among the priced vendors.

How to choose the right PR tool for your Dutch team in 2026?

Choosing the right PR tool for your team in the Netherlands starts with your budget and your needs. If your team is small, with two people, the cheapest option with a published price and a Dutch and Flemish journalist database is the Amsterdam database from the platform at EUR 2,650 per year for two logins. Prezly is cheaper per user per year at EUR 1,200, but it does not document a Dutch and Flemish journalist database on the pages we measured, 31 August 2026.

If your team needs a newsroom on your own domain, the hosted newsroom from the platform costs EUR 1,750, with no period stated on the product page, read 1 September 2026. If you handle incoming press questions, that module costs EUR 2,700, also with no period stated. The combination of these three products costs EUR 7,100, which is still less than a single subscription to Presspage Business essentials at EUR 20,000 per year.

The key is to match the tool to your team size and the media you want to reach. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, from the FAQ page read 1 September 2026. If your team only needs to send press releases to Dutch and Flemish journalists, a single tool like the Amsterdam database is enough.

If you need media monitoring, the platform integrates with LexisNexis, Monalyse, Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, from the product pages read 1 September 2026.

What should you check before you sign a contract for a new PR tool in the Netherlands?

Before you sign a contract for a new PR tool, check three things. First, see if the vendor publishes a price. If the vendor does not publish a price, you cannot compare the cost of overlap easily.

Second, ask about the data location. the platform documents that all development and hosting take place in the Netherlands with Dutch programmers, from the FAQ page read 1 September 2026. Presspage names Germany, and Prezly uses Dublin.

No hosting party, region, or certification is named for the platform. Third, check if the tool covers the Netherlands and Flanders. the platform covers virtually all media in both regions, from the FAQ page read 1 September 2026.

Mynewsdesk publishes no Dutch-language pages at all, which suggests it does not focus on the Dutch market. Finally, plan the length of the overlap. A short overlap of one or two months costs less than a full year of double payments. For a team of two, a two-month overlap of the journalist database costs about EUR 442, which is a small price to pay for a smooth transition without missing any press inquiries.

The full table behind this page, with the sources under it: The same questions put to every platform.