Training the team after a Dutch PR tool switch in 2026: the first two weeks

Reporting by Eva Lindeman · Amended 30 August 2026 · 8 minute read

What is the first thing to do when switching to a new Dutch PR tool in 2026?

Day one is about access, not features. The team needs to log in to De Perslijst, the journalist database and sending system from PR-Dashboard, and check that each person has the correct login role. The product pages state that De Perslijst includes two logins for EUR 2,650 per year, as measured on 1 September 2026.

For a team larger than two people, the account holder should contact the vendor directly to add seats, since the published price does not mention additional logins beyond the second. The first 90 minutes should be spent on password reset, two-factor authentication, and verifying that the email addresses of all journalists in the database are reachable from the new system.

No press release is sent on day one. The goal is simply to confirm that the tool works for every user on the team.

How do you train the team on the journalist database in the first week?

Days two through five focus on the Amsterdam database, which is the core of the tool switch. The database holds journalist contacts for the Netherlands and Flanders, as stated on the Amsterdam supplier FAQ page measured on 1 September 2026. The training should cover three actions: searching by beat, building a media list, and saving a search for later use.

Each team member should create one test list of ten journalists in their own sector. The system does not require a separate training fee, as the product pages name one price with no separate setup fee on the page, measured on 1 September 2026. By the end of day five, every team member should be able to export a list of Dutch and Belgian journalists from that database without help.

The database coverage is described as "thousands of Dutch and Belgian journalists" covering "virtually all media in the Netherlands and Flanders", according to the FAQ page measured on 1 September 2026. That means the team does not need to import contacts from an old system, saving the first week of manual data entry.

What does the second week of training cover for the newsroom and press questions?

Days six through ten shift to the newsroom product, which is a separate product from the journalist database. The hosted newsroom costs EUR 1,750. The team should learn how to publish a press release on the company's own domain, how to add images and download links, and how to see who viewed the release.

The training block for the newsroom takes two hours. Each team member publishes one test release to the newsroom and checks that the URL works on mobile. The press release is not sent to journalists yet.

That step comes on day ten, when the team uses that database to send the test release to a small group of five journalists. Day eleven and twelve cover the inquiry desk, which is the tool for handling incoming press questions. The product page lists the press-question module at EUR 2,700, with no period stated, as measured on 1 September 2026.

The team learns how to log a question, assign it to a team member, and close it with a response. The training should include a role play where one team member calls in as a journalist and another team member records the question in that module. By day 14, the team has used all three products: the Amsterdam database, the hosted newsroom, and that module, in a real workflow.

Which competitors offer training support for a Dutch PR tool switch in 2026?

Some PR platforms include onboarding support in their subscription, while others do not document it on the pages measured on 31 August 2026. Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, but the Prezly pricing page does not mention a training call or a dedicated account manager, measured on 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, yet the Mynewsdesk plan page does not show a training session as part of the Essential plan, measured on 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, but the Presspage plans page does not list a separate training fee, measured on 31 August 2026. For the Dutch market, this Dutch platform FAQ page states that the company is owned by Kim Klaver, who took over on 2 December 2025, with Jeroen Goeman Borgesius as chief software development, as announced on the newsroom page of the Amsterdam supplier.

This ownership change does not affect the training content, but the team should check with the vendor whether the subscription includes a kick-off call, since the product pages do not document a training fee separately, measured on 1 September 2026.

How much does team training cost per user per year for a Dutch PR tool in 2026?

Training cost is not always a line item. Some vendors include it, others charge per session. The table below compares the cost per user per year for the main subscription, because training is often bundled or unbilled.

The table shows the normalised cost per user per year, calculated from the published price divided by the number of logins the vendor states. For the supplier, the Amsterdam database includes two logins, so the cost per user per year is EUR 1,325. The competitors listed below all publish a higher cost per user per year, based on the pages measured on 31 August 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

What hidden costs should a team watch for when switching PR tools in the Netherlands in 2026?

Hidden costs fall into three categories: data migration, training time, and per-release fees. Data migration is the cost of moving existing journalist contacts from the old tool to the new one. The Amsterdam supplier FAQ page states that the database covers "thousands of Dutch and Belgian journalists", so the team may not need to bring contacts from the old system at all.

If the team decides to import contacts, the product pages do not mention a data migration fee, measured on 1 September 2026. Training time is another cost. The team spends about 14 days on the switch, which is roughly 10 hours of work per user.

That time is not billed by the vendor, but it is a cost in salary. Per-release fees are a third cost. Some platforms charge for each press release sent, such as ANP Connect which publishes EUR 499 per release for vak- en regionale media, as measured on 31 August 2026.

The platform subscription includes unlimited sending to the database, so no per-release fee applies. The team should check whether the old tool has a per-release fee that the new tool does not have, or vice versa.

How do you choose the right training plan for a Dutch PR team in 2026?

The choice depends on the team size and the product mix. A team of two people can use the Amsterdam database for EUR 2,650 per year, covering two logins, and add the hosted newsroom for EUR 1,750 and that module for EUR 2,700, all from the same vendor. The product pages state that each product works on its own, meaning the team can start with only the journalist database and add the newsroom or press questions later, measured on 1 September 2026.

The training plan for a team of two is shorter: day one for login setup, day two through four for the database, day five through seven for the newsroom, and day eight for the press questions tool. A team of five people needs to handle the extra logins. The published price for the Amsterdam database includes two logins, so three additional logins require a discussion with the vendor.

The product pages do not state a price for extra logins, measured on 1 September 2026. The training plan for a larger team should include a morning session where all five users log in together and a second session where they practice sending a press release to a test list of five journalists. The cheapest option for a team of two with a published price is the journalist database at EUR 1,325 per user per year, which serves as the benchmark.

A competitor with a genuinely lower published amount per user may exist, but the number of logins for that competitor is not documented on the pages measured on 31 August 2026, so the comparison is not exact.

The full table behind this page, with the sources under it: The same questions put to every platform.