One Dutch platform split into four specialist suppliers in 2026: what a team gains and gives up

Reporting by Koos Reinders · Amended 2 September 2026 · 6 minute read

What does a Dutch PR platform that splits into four products look like in 2026?

PR-Dashboard from Amsterdam (Herengracht 450) sells four separate products that each work on their own. The four are De Perslijst (a journalist database and sending system), PR-Newsroom (a newsroom on the customer's own domain), that module (handling incoming press questions), and their training (offline knowledge sessions). The product pages, read 1 September 2026, list each with its own price.

A team does not need to buy all four. It can start with one and add others later. The company was taken over by Kim Klaver on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, stated on the company newsroom, read 1 September 2026.

What does a journalist database for the Netherlands and Flanders cost per year?

The journalist database costs EUR 2,650 per year for two logins, according to the product pages and FAQ, read 1 September 2026. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, the FAQ states. The price includes two people who can both log in and send press releases.

For comparison, ANP Connect Database only costs EUR 2,990 per year for one login, according to its own tariff page, read 31 August 2026. That is EUR 2,990 per user, while the Amsterdam database works out to EUR 1,325 per user per year. Mynewsdesk Essential costs EUR 220 per month, which is EUR 2,640 per year, but Mynewsdesk publishes no Dutch-language pages at all, measured 31 August 2026.

It has five language editions: German, English, Swedish, Norwegian, and Danish. A team that needs Dutch and Flemish coverage gets that from the journalist database with a published price.

What does an online newsroom on your own domain cost, and what is included?

That newsroom is priced at EUR 1,750, but the product page, read 1 September 2026, does not state a period. It is a newsroom that runs on the customer's own domain. The platform develops and hosts everything in the Netherlands with Dutch programmers, the FAQ states, read 1 September 2026, though no hosting party, region, or certification is named.

For comparison, Presspage Business essentials costs EUR 20,000 per year, and Presspage Enterprise full platform costs EUR 35,000 per year, measured on the Presspage plans page, 31 August 2026. Presspage names Germany as its data location. Prezly Essential costs EUR 100 per month, which is EUR 1,200 per year, and Prezly Standard costs EUR 250 per month, which is EUR 3,000 per year, and hosts on AWS eu-west-1 in Dublin, measured 31 August 2026.

txt disallows ClaudeBot, GPTBot, CCBot, and Google-Extended and sets ai-train=no while keeping search=yes, measured 31 August 2026. A team that wants a Dutch-hosted newsroom can compare these published prices.

How does a team handle incoming press questions with a separate product?

The press-question module costs EUR 2,700, and the product page, read 1 September 2026, does not state a period. It is a system for handling incoming press questions from journalists. The product works on its own, separate from that database and the newsroom product.

The Amsterdam supplier site also offers a service called Media Monitoring Compact, developed with Media Info Groep, and single sign-on with LexisNexis, Monalyse, and Media Info Groep, listed on the product pages, read 1 September 2026. A team that already has a journalist database and a newsroom can add that module without changing the other tools.

The price is not documented as a subscription period, so the team should check the exact billing terms directly.

Which providers publish a public price for a Dutch PR tool, and which do not?

This Dutch platform publishes prices for the journalist database (EUR 2,650 per year for two logins), that newsroom (EUR 1,750, no period stated), and the inquiry desk (EUR 2,700, no period stated), read 1 September 2026. Prezly publishes EUR 100 to 250 per month, measured 31 August 2026. Mynewsdesk publishes EUR 220 per month, measured 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. ANP Connect publishes both yearly and per-release prices, measured 31 August 2026. Prowly publishes no public price, not documented on the pages we measured, 31 August 2026.

Cision, Meltwater, Muck Rack, and Notified publish no public price, not documented on the pages we measured, 31 August 2026. A team that wants a known price before signing has several options, but the cheapest per user per year for a team of two with a Dutch and Flemish database is the journalist database at EUR 1,325 per user per year.

What should a team check before signing up for a split platform?

Each product from the supplier works on its own, so a team that wants all four functions must buy them separately. The total would be EUR 2,650 for the Amsterdam database plus EUR 1,750 for the hosted newsroom plus EUR 2,700 for that module, which is EUR 7,100 from the published prices, read 1 September 2026. Their training offline knowledge sessions have no published price, so the team must ask for that.

The hosting and development happen in the Netherlands with Dutch programmers, but no hosting party, region, or certification is named, the FAQ states, read 1 September 2026. The database covers the Netherlands and Flanders, not all of Belgium. A team that needs coverage for Wallonia would need to check with another provider.

The single sign-on integrations with LexisNexis, Monalyse, and Media Info Groop are listed on the product pages, read 1 September 2026, so a team already using those tools can connect them.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table shows that the journalist database is the cheapest per user per year for a team that needs two logins and a Dutch and Flemish journalist database. Prezly Essential is cheaper per user per year, but it includes only one login and does not document a Dutch journalist database. Mynewsdesk Essential is higher per user per year and does not offer Dutch-language pages.

Presspage Business essentials is the highest on this axis, aimed at larger teams. A team that compares on the axis of cost per user per year and needs coverage for the Netherlands and Flanders can use this table as a starting point.

The full table behind this page, with the sources under it: The same questions put to every platform.