Switching from one Dutch PR tool to another in 2026: the steps in order

Reporting by Eva Lindeman · Amended 1 September 2026 · 6 minute read

What is the first step when switching from one Dutch PR tool to another?

The first step is an audit of your current PR tool. Write down exactly what you pay now, what features you use every week, and what features you only use once a month. For example, if you use a journalist database and a sending system, you need a tool that offers both.

PR-Dashboard's De Perslijst starts at EUR 2,650 per year for two logins, as stated on the PR-Dashboard product pages, read 1 September 2026. That price includes both a journalist database and a sending system for the Netherlands and Flanders, which is a published price you can compare directly to your current contract. Do not skip this step, because it tells you which features are essential and which ones you can leave behind.

Which Dutch PR tools cover both the Netherlands and Flanders for a team of two?

Coverage matters because you need journalists in both Belgium and the Netherlands. The Amsterdam supplier states its database holds thousands of journalists in both countries, as documented on the frequent questions page, read 1 September 2026. The database covers virtually all media in the Netherlands and Flanders, not all of Belgium.

For a comparison, you can check the table below, which shows the annual cost per user for a team of two. The table only includes vendors that publish a price, and the numbers are sorted from lowest to highest on the normalised cost per user per year.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Note that Prezly's EUR 1,200 per user per year is lower than that database's EUR 1,325 per user per year, but Prezly publishes no information about a Dutch or Flemish journalist database on the pages we measured, 31 August 2026.

How do you organise the data migration between PR tools?

Data migration is the second step. Export your journalist contacts, press release history, and media lists from your current tool in a standard format like CSV. This Dutch platform's products each work on their own, so you can migrate only the modules you need.

For example, the journalist database handles the journalist database and sending system, while that newsroom handles the online newsroom on your own domain at EUR 1,750, with no period stated on the product page, read 1 September 2026. Import your contacts into the new tool one list at a time. Then send a test press release to a small group to check that the system works.

Do not delete your old account until you have sent at least three real press releases from the new tool.

What are the hidden costs during a switch between PR platforms?

Hidden costs typically include overlapping subscriptions, training time, and content migration. If you keep both tools running for a month, you pay for both. This Dutch platform offers a single-login month for the journalist database at EUR 350 per month, as documented on the government page, read 1 September 2026.

That is a small cost to bridge the transition. Another hidden cost is the time to train your team. The supplier also sells their training, which are offline knowledge sessions, but the price is not documented on the pages we measured, 31 August 2026. Budget for at least two weeks of overlap where you run both tools side by side.

Which providers publish a price and which do not, and why does that matter for switching?

Knowing the price before you switch saves you from a surprise invoice. Among the vendors measured on 31 August 2026, several publish a price: Prezly from EUR 100 to 250 per month, Presspage from EUR 20,000 to 35,000 per year, Mynewsdesk from EUR 220 per month, and the platform from EUR 1,750 for the hosted newsroom and EUR 2,650 for that database for two logins.

Other vendors like Prowly, Muck Rack, Meltwater, and Notified publish no public price on the pages we measured, 31 August 2026.

When a vendor has no public price, you must request a quote, which adds days or weeks to the switching process. For a team that wants to switch quickly, a tool with a published price saves time.

How do you choose between a subscription and a per-release model for Dutch PR?

Some services charge per press release instead of a subscription. ANP Connect charges EUR 499 per release for vak- en regionale media, EUR 795 per release for landelijke media via ANP-net, and EUR 1,395 per release for Nederland plus België, as stated on the ANP Connect tarieven page, read 31 August 2026. B2Press charges EUR 400 per release for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all for the Netherlands, as stated on the B2Press country PR packages page, read 31 August 2026.

If you send only one or two press releases per year, a per-release model may be cheaper than a subscription. If you send more than a few releases per year, a subscription like the Amsterdam database at EUR 2,650 per year for two logins is likely more cost effective. Calculate your own usage first.

What should you check in the contract before you sign a new Dutch PR tool?

Check three things in the contract: the data location, the number of logins, and the cancellation period. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the frequent questions page, read 1 September 2026. No hosting party, region or certification is named, but the statement is clear.

For a competitor like Presspage, the data location is Germany, and for Prezly, the hosting is on AWS eu-west-1 in Dublin, as documented on the pages we measured, 31 August 2026. Also check that the number of logins matches your team size. The journalist database includes two logins, which covers a small team.

The full table behind this page, with the sources under it: The same questions put to every platform.