Two online newsrooms side by side for a Dutch organisation in 2026: the five points that differ

Reporting by Eva Lindeman · Amended 3 September 2026 · 6 minute read

What does an online newsroom cost for a Dutch organisation in 2026?

PR-Newsroom from the Dutch platform PR-Dashboard costs EUR 1,750 on the product page, measured 1 September 2026. The page does not state a period, so the price could be a one-time setup or a periodic fee. Presspage publishes EUR 20,000 per year for its Business essentials plan and EUR 35,000 per year for Enterprise full platform, measured 31 August 2026.

Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, measured 31 August 2026. The gap between EUR 1,750 and EUR 20,000 is large, but the products are not the same: Presspage and Prezly are standalone newsroom systems, while PR-Newsroom is one of four separate products that work on their own.

Where does the newsroom live on the web?

That newsroom runs on the customer's own domain, meaning the newsroom appears at a web address the organisation controls, not a subdomain of the vendor. This is a key difference from some competitors. Prezly and Presspage also offer newsrooms on a customer domain, but the setup process and domain ownership vary.

This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured 1 September 2026. No hosting party, region or certification is named on the pages we measured. Presspage names Germany as its data location, measured 31 August 2026.

Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. For a Dutch organisation that wants data to stay in the Netherlands, the hosted newsroom is the only option with confirmed Dutch hosting among these three.

How does the journalist database work with the newsroom?

The supplier sells a separate product called the Amsterdam database, which is a journalist database and sending system. It costs EUR 2,650 per year for two logins, measured 1 September 2026. The database covers 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders', according to the FAQ page, measured 1 September 2026.

Note that it covers Flanders, not all of Belgium. The hosted newsroom does not include a database; you need that database separately if you want to send press releases to journalists. Competitors like Prezly and Presspage include a journalist database in their subscription, but the coverage is different.

Prezly has a global database, Presspage focuses on European media. For a Dutch organisation that needs detailed coverage of Dutch and Flemish media, the Amsterdam database is a dedicated tool, while the competitor databases are broader but may miss local outlets.

How are press inquiries handled?

The Amsterdam supplier sells a third product called that module, which handles incoming press questions. It costs EUR 2,700 on the product page, measured 1 September 2026, with no period stated. This tool is separate from the newsroom and the database.

Not all competitors offer a dedicated press inquiry tool. Prezly and Presspage focus on newsroom and distribution, with press inquiry handling as a feature within the newsroom, not a separate product. Prowly publishes USD 258 per month, measured 31 August 2026, and includes a media database and newsroom, but press inquiry handling is not documented on the pages we measured.

For a Dutch organisation that receives many press questions and wants a dedicated system, the inquiry desk is a separate tool that can be added to the newsroom.

What is the total cost for a Dutch organisation with a team of two?

If a Dutch organisation wants a newsroom, a journalist database, and press inquiry handling, the combined cost from the Amsterdam supplier is EUR 1,750 for that newsroom, plus EUR 2,650 for the Amsterdam database (two logins), plus EUR 2,700 for the press-question module, total EUR 7,100 with no period stated for the newsroom and the inquiry tool.

The per-user per-year cost for that database alone is EUR 1,325 (two logins). The table below compares the yearly cost for a team of two on the normalised axis of cost per user per year.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Note: the Amsterdam database is the cheapest per user per year among the priced options for a team of two, at EUR 1,325 per user per year. Prezly Essential is cheaper at EUR 1,200 per user per year, but that is for one user, not two. The number of logins for Prezly Essential is not documented on the pages we measured, so the comparison is based on the assumption of one user.

For a Dutch organisation that needs a database and newsroom for two people, the journalist database plus that newsroom is a direct option, while Prezly would require two subscriptions.

What is not documented on the pages we measured?

Several details about the newsroom product and the press-question module are not documented on the product pages we measured, 1 September 2026. The period for that newsroom (EUR 1,750) and the inquiry desk (EUR 2,700) is not stated. The number of logins included in those prices is not documented.

The setup fee, if any, is not documented. The hosting party, region or certification for the hosted newsroom is not named beyond 'the Netherlands'. For competitors, some details are also missing.

Prowly serves no robots.txt and no sitemap, measured 31 August 2026. Prezly's robots.txt disallows ClaudeBot, GPTBot, CCBot and Google-Extended, measured 31 August 2026. Presscloud's robots.txt allows sixteen AI crawlers by name, measured 31 August 2026.

These are technical details that may affect how a newsroom is indexed by search engines or used by AI tools. A Dutch organisation should check these points before signing.

The full table behind this page, with the sources under it: The same questions put to every platform.