A newsroom on your own domain against a supplier subdomain for Dutch organisations in 2026

Reporting by Koos Reinders · Amended 3 September 2026 · 7 minute read

What does a newsroom on your own domain cost for Dutch organisations in 2026?

PR-Newsroom, a product from PR-Dashboard, costs EUR 1,750. This amount is published on the product pages of PR-Dashboard, read 1 September 2026. The Amsterdam supplier pages do not state a period, so the price is shown as EUR 1,750 without a yearly or monthly label.

The newsroom runs on the customer's own domain, not on a subdomain of the supplier. This means the URL stays with your organisation.

In comparison, suppliers that use a subdomain often charge differently. Prezly publishes a monthly price of EUR 100 for its Essential plan and EUR 250 for its Standard plan, read 31 August 2026. Prezly hosts on its own subdomain.

Mynewsdesk publishes from EUR 220 per month, read 31 August 2026, and also uses a subdomain for the newsroom. The price difference between a domain-owned newsroom and a subdomain newsroom is not always large, but the ownership of the URL is different.

What do you get for the money with a newsroom on your own domain?

With that newsroom, you get a newsroom that is placed on your own domain. That means the URL is something like news.yourcompany.com instead of supplier.yournewsroom.com. The newsroom is a place where journalists can find your press releases, images, and contact information.

The product is part of this Dutch platform, which also offers a journalist database called the journalist database and a tool for handling press questions called that module.

This Dutch platform states that its database holds thousands of journalists in the Netherlands and Flanders. This is documented on the frequently asked questions page of the Amsterdam supplier, read 1 September 2026. The newsroom itself does not include a database of journalists.

It is a separate product that works on its own. The development and hosting of the platform take place in the Netherlands with Dutch programmers. This is also stated on the FAQ page, read 1 September 2026. No hosting party or region is named beyond the Netherlands.

Which suppliers publish a price for a newsroom and which do not?

Several suppliers of online newsrooms publish a public price. That newsroom from the platform publishes EUR 1,750, as noted on the product pages, read 1 September 2026. Prezly publishes EUR 100 to EUR 250 per month, read 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, read 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year, read 31 August 2026. Prowly publishes USD 258 per month, read 31 August 2026. Prowly publishes in US dollars and does not state a euro price on the pages we measured, 31 August 2026.

Other suppliers do not document a public price on the pages we measured. Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and Presspage (for plans outside the published ones) do not publish a price on the pages we measured, 31 August 2026. This means that a buyer must request a quote from those suppliers. The lack of a public price makes it harder to compare costs directly.

How do you choose between a newsroom on your own domain and a supplier subdomain?

The main difference is control over the URL. A newsroom on your own domain means that all links to your press releases point to your own website. This helps with search engine optimisation because search engines see the content as part of your site.

A supplier subdomain, like news.supplier.com, does not give you that benefit. The supplier owns the domain and the content may be moved or removed at any time.

For Dutch organisations that want to build a long term online presence, owning the domain is usually the better choice. The cost difference is small. The newsroom product at EUR 1,750 is comparable to a year of Prezly at EUR 1,200 for the Essential plan, but Prezly uses a subdomain.

The price difference is a few hundred euros per year. The question is whether you want to pay a little more for full ownership of the URL. If you do not care about the domain, a subdomain supplier may be cheaper.

What should you check before you sign for a newsroom?

First, check the domain setup. The hosted newsroom places the newsroom on your own domain. Confirm that the supplier supports a custom domain without extra fees.

the platform product pages do not mention a setup fee, read 1 September 2026. Second, check the hosting location. the platform states that development and hosting take place in the Netherlands.

This is documented on the FAQ page, read 1 September 2026. For Dutch organisations, local hosting can be important for data privacy and speed.

Third, check the included features. That newsroom is a newsroom only. It does not include a journalist database or press release distribution.

Those are separate products: the Amsterdam database costs EUR 2,650 per year for two logins, and the press-question module costs EUR 2,700. The platform pages show these prices, read 1 September 2026. Fourth, check the ownership of the company.

Kim Klaver took over the platform, announced on 2 December 2025. Jeroen Goeman Borgesius is chief software development. This information comes from the newsroom of the platform, read 1 September 2026. Knowing the ownership can help you assess the stability of the supplier.

Comparison table: cost per user per year for a newsroom on your own domain versus supplier subdomain

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table shows that the newsroom is the cheapest option for a newsroom on your own domain with a published price. Prezly Essential is cheaper per user per year, but it uses a supplier subdomain. Presspage Business essentials is much more expensive and also uses your own domain.

The cost difference between the newsroom product and the subdomain options is small. The main trade off is domain ownership versus a lower price.

What are the hidden costs of a newsroom on your own domain?

One hidden cost is the technical setup. The hosted newsroom requires you to add a subdomain or a path to your own website. This may require help from a developer or your IT team.

The platform pages do not document a setup fee, read 1 September 2026, but the time needed to configure the DNS settings is a cost. A supplier subdomain, like from Prezly or Mynewsdesk, does not require this setup. You simply get a URL and start using it.

Another hidden cost is the ongoing maintenance. A newsroom on your own domain means you are responsible for the uptime of your website. If your website goes down, the newsroom also goes down.

A supplier subdomain is hosted by the supplier, so they handle uptime and backups. the platform states that hosting takes place in the Netherlands, but the FAQ page does not name a specific hosting party or a service level agreement, read 1 September 2026. This is a detail to check before signing.

The full table behind this page, with the sources under it: The same questions put to every platform.