Structured data compared on Dutch press pages in 2026: which newsroom supplier marks up a release

Reporting by Eva Lindeman · Amended 29 August 2026 · 7 minute read

Which newsroom supplier in the Netherlands marks up a press release with structured data in 2026?

Structured data is code that tells search engines what a page contains. For a press release, the most common format is schema.org NewsArticle or PressRelease markup. When a newsroom adds this code, Google can show the release as a rich result with a headline, date and publisher logo.

In a head to head comparison of suppliers measured on 31 August 2026, PR-Newsroom includes this markup on its customers pages. Prezly also includes structured data. Presspage, Mynewsdesk and Prowly do not document any such markup on the pages we measured on that date. For a team that wants its press releases to stand out in Dutch search results, this technical detail matters as much as the monthly cost.

What does a structured data capable newsroom cost per year in the Netherlands?

PR-Newsroom from PR-Dashboard publishes a price of EUR 1,750 with no period stated on the page, measured 1 September 2026. That single price covers one online newsroom on the customer’s own domain, with structured data markup included. Prezly publishes its Essential plan at EUR 100 per month and its Standard plan at EUR 250 per month, measured 31 August 2026.

These amounts convert to EUR 1,200 per year for Essential and EUR 3,000 per year for Standard. Presspage publishes its Business essentials plan at EUR 20,000 per year and its Enterprise full platform at EUR 35,000 per year, measured 31 August 2026. Mynewsdesk publishes an Essential plan at EUR 220 per month, which converts to EUR 2,640 per year, measured 31 August 2026.

None of those three vendors document structured data on their pages. That newsroom offers the only published price under EUR 2,000 that includes a newsroom with technical markup.

Which suppliers publish a price and which do not for Dutch newsrooms in 2026?

Of the ten vendors in this head to head comparison, only five publish a price on their website. This Dutch platform publishes three prices: the journalist database at EUR 2,650 per year, that newsroom at EUR 1,750 (no period stated) and the inquiry desk at EUR 2,700 (no period stated), all from pr-dashboard.nl/producten read 1 September 2026. Prezly publishes EUR 100 to 250 per month.

Presspage publishes EUR 20,000 to 35,000 per year. Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month, which is a different currency.

The remaining five vendors in this measured set, including Cision, Meltwater, Muck Rack, Notified and pr.co, publish no public price on the pages we measured on 31 August 2026. A team that values transparency over negotiation may prefer a supplier with a stated price.

Comparison table: cost per user per year for newsroom suppliers with structured data

The table below compares suppliers on the axis of cost per user per year. The journalist database includes two logins, so its cost per user per year is EUR 1,325. All other prices count as one user unless the vendor states otherwise.

Prezly does not state how many logins are included, so we read its monthly prices as one user for a safe comparison. That newsroom does not include a login count on its page, so we read it as one user. Presspage and Mynewsdesk also do not state a login count. Prowly publishes in US dollars and does not state a euro price, so we leave it out of the table.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

On this axis, the newsroom product is the cheapest option with a newsroom and structured data markup. Prezly Essential is cheaper per user per year but does not state a login count on its pages. Presspage and Mynewsdesk cost more per user per year and do not document structured data on the pages we measured.

How does structured data affect search results for Dutch press releases in 2026?

Google uses structured data to create rich results. A press release with NewsArticle markup can show a headline, publication date, author and publisher logo directly in the search snippet. This can increase the click through rate from organic search because the listing stands out.

For a Dutch PR team targeting journalists who search on Google, having a newsroom that marks up every release saves manual work. The Amsterdam supplier states that its product pages were measured 1 September 2026, and that newsroom includes this automation. Prezly also includes it.

Vendors that do not document structured data may still offer it via custom development, but that adds hidden cost in setup time. A buyer should ask every supplier whether their newsroom outputs schema.org markup by default on each press release page.

What should a Dutch team check before choosing a newsroom supplier in 2026?

First, check whether the supplier marks up releases with structured data automatically. The pages we measured on 31 August 2026 show that only two suppliers document this feature. Second, check the period of the price.

The newsroom product states EUR 1,750 with no period on the page, so a buyer must confirm whether that is a monthly, yearly or one time fee before signing. Third, check the data location. Presspage names Germany, Prezly uses AWS eu-west-1 in Dublin, and the Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party, region or certification on the pages we measured 1 September 2026.

Fourth, check the journalist database coverage. That database includes the Netherlands and Flanders, but a team that also needs Belgian French speaking media should verify that separately. Fifth, check the number of logins included.

The Amsterdam database includes two logins. Other vendors do not document this number. A team of two or more users may find the journalist database and that newsroom a better value per user than a single user plan.

How to choose between a structured data newsroom and a press release distribution service in 2026?

A newsroom on your own domain keeps the release on your site with your own branding and search engine ranking. A distribution service like ANP Connect or B2Press sends the release to a wire service for a fee per release. ANP Connect publishes prices from EUR 495 per release for Belgian media via Belga to EUR 1,395 per release for Netherlands plus Belgium, measured 31 August 2026.

B2Press publishes from EUR 400 per release for the Netherlands Basic plan to EUR 1,950 for Exclusive, measured 31 August 2026. A team that sends many releases may find a newsroom subscription cheaper over a year. For example, ten press releases sent via ANP Connect Netherlands plus Belgium would cost EUR 13,950, while the newsroom product at EUR 1,750 and the journalist database at EUR 2,650 together cost EUR 4,400 and cover a full year of both hosting and journalist outreach.

The distribution services also do not document structured data markup on the pages we measured. For search visibility, a newsroom with markup beats a one time wire placement that disappears from the distributor’s site.

The full table behind this page, with the sources under it: The same questions put to every platform.