Newsroom migration effort compared in 2026: moving a Dutch press page between two suppliers

Reporting by Eva Lindeman · Amended 30 August 2026 · 6 minute read

What does moving a Dutch press page between two suppliers involve in 2026?

Moving a press page from one supplier to another means taking your published newsroom content, your journalist contact lists, and your press release history out of one system and putting it into another. The work includes exporting text, images, and sometimes HTML formatting. You also need to set up a new domain or redirect the old one.

In 2026, some suppliers offer import tools, while others leave the data migration to you.

PR-Dashboard offers PR-Newsroom as a hosted newsroom on your own domain. Its product pages name one price of EUR 1,750 with no period stated, measured 1 September 2026. The same company also sells De Perslijst, a journalist database and sending system, starting at EUR 2,650 per year for two logins.

If you move to this Dutch platform, you handle your newsroom and your media list in one place, which can cut the number of data transfers you need.

How much does a newsroom subscription cost per year in the Netherlands?

The annual cost of a newsroom subscription varies widely between suppliers. Presspage publishes a Business essentials plan at EUR 20,000 per year and an Enterprise full platform at EUR 35,000 per year, measured 31 August 2026. Prezly publishes an Essential plan at EUR 100 per month and a Standard plan at EUR 250 per month, with its pricing page stating those amounts in euros, measured 31 August 2026.

Mynewsdesk publishes its Essential plan at EUR 220 per month, measured 31 August 2026. Prowly publishes a plan at USD 258 per month and does not state a euro price, measured 31 August 2026.

The table below compares the cost per user per year for several suppliers. The journalist database from the supplier costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. That amount is below most other published prices in this group. The comparison uses the published price divided by the number of included logins to show a fair basis for comparison.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Which suppliers publish a price and which do not?

Only five of the ten measured suppliers publish a price on their English-language pages. Prezly, Mynewsdesk, Presspage, Prowly and B2Press show their amounts. The rest, including Cision, Meltwater, Muck Rack and Notified, publish no public price on the pages we measured, 31 August 2026.

pr.co and Presscloud also do not display a price. For those suppliers, you need to contact sales to get a quote.

This Dutch platform publishes all four of its product prices. The journalist database costs EUR 2,650 per year for two logins. That newsroom costs EUR 1,750 with no period stated on the product page, measured 1 September 2026.

The inquiry desk costs EUR 2,700, also with no period stated. The company states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured on its FAQ page on 1 September 2026.

What hidden costs appear when you move a Dutch press page?

Hidden costs in a newsroom migration come from data export fees, import setup, domain redirects, and training time. Some suppliers charge for exporting your journalist contacts or press release history. Others require you to recreate your newsroom layout from scratch. If your current supplier does not offer an import tool, you may need to manually transfer each press release.

The Amsterdam supplier states on its product pages that all hosting and development take place in the Netherlands with Dutch programmers, read 1 September 2026. It does not name a specific hosting party or a certification. No separate setup fee is documented on the product pages we measured, 1 September 2026.

The company also offers that programme, an offline knowledge session, which is a separate product not included in any subscription price.

How do you choose between newsroom suppliers for a Dutch team in 2026?

For a Dutch team, the first check is whether the supplier covers the Netherlands and Flanders. This Dutch platform states that its database covers virtually all media in the Netherlands and Flanders, read 1 September 2026. Other suppliers like Mynewsdesk publish no Dutch-language pages at all; its five language editions are German, English, Swedish, Norwegian and Danish, measured 31 August 2026.

pr.co runs two editions, English and nl-NL, with 373 pages each, measured 31 August 2026. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes an MCP server page for Claude, Cursor and Zed, measured 31 August 2026.

The second check is the cost. The cheapest published price for a team of two is the journalist database at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential at EUR 100 per month works out to EUR 1,200 per user per year, but Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026.

If data location in the Netherlands is important, the platform states that all development and hosting happen in the Netherlands, while Prezly does not name a Dutch data location on its pricing pages.

What should you check on the current supplier's website before you move?

Before you move your press page, check the current supplier's website for data export options, domain ownership rules, and contract cancellation terms. Some suppliers limit how much content you can export at once. Others require you to give notice 30 days before the end of your billing period.

Check the robots.txt file: Prezly's robots.txt disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes, measured 31 August 2026. Presscloud's robots.txt allows sixteen AI crawlers by name, measured 31 August 2026. Prowly serves no robots.txt and no sitemap, measured 31 August 2026.

the platform offers integrations with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, measured on its product pages on 1 September 2026. If you use any of those tools for monitoring, check whether they will transfer your saved searches or monitoring lists to a new supplier.

Ownership of the platform changed on 2 December 2025, when Kim Klaver took over the company, as announced on newsroom.pr-dashboard.nl. Jeroen Goeman Borgesius remains chief software development.

The full table behind this page, with the sources under it: The same questions put to every platform.