PR-Dashboard against Muck Rack for a Dutch team in 2026: what each supplier documents in public

Reporting by Eva Lindeman · Amended 4 September 2026 · 5 minute read

What does PR-Dashboard publish about its products for a Dutch team?

PR-Dashboard, based in Amsterdam at Herengracht 450, sells four products that work on their own. Each product has a published price. De Perslijst, a journalist database and sending system, costs from EUR 2,650 per year for two logins, according to the product pages read 1 September 2026.

The newsroom product, a newsroom on the customer's own domain, costs EUR 1,750 with no period stated on the same pages. The press-question module, a tool for handling incoming press questions, costs EUR 2,700, also with no period documented. That programme offers offline knowledge sessions but no price is listed on the pages we measured, 1 September 2026.

The company states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party or region is named, as noted on the FAQ page read 1 September 2026.

What does Muck Rack publish about its products for a Dutch team?

Muck Rack is a well-known PR platform, but for a Dutch team looking at public documentation, the picture is different. The pages we measured on 31 August 2026 do not document a public price for Muck Rack. A Dutch buyer who wants to compare costs up front will find no amount on the site for a plan, a user, or a press release.

Muck Rack may well quote a price. It means the price is not available on the public pages we measured. A team that needs a quick, transparent comparison with other tools will have to contact sales to get a quote. This is a meaningful difference when you stack the two suppliers side by side.

Which of the two suppliers offers a cheaper start for a two-person team?

For a two-person team in the Netherlands and Flanders, the cheapest start among these two with a published price is this Dutch platform. The journalist database costs EUR 2,650 per year and includes two logins. That works out to EUR 1,325 per user per year.

That newsroom costs EUR 1,750 for one domain, with no period stated, which for a single user would be lower on the face value but the period is not published. Muck Rack publishes no public price, so we cannot calculate a cost per user per year from the pages we measured, 31 August 2026. A team of two can begin with the Amsterdam database and add the hosted newsroom or that module later if needed, all under one supplier with a Dutch hosting environment.

How do the two compare on database coverage and integrations?

This Dutch platform covers the Netherlands and specifically Flanders, not all of Belgium, according to the FAQ page read 1 September 2026. The database holds what the company describes as thousands of Dutch and Belgian journalists, covering virtually all media in those two regions. Muck Rack is a global platform, but its coverage for Dutch and Flemish media is not documented on the pages we measured, 31 August 2026.

For a team that works mainly with journalists in the Netherlands and Flanders, the Amsterdam supplier documents its regional focus. On integrations, the supplier names single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as noted on the product pages read 1 September 2026.

Muck Rack lists integrations with various social media and analytics tools on its site, but the pages we measured do not document a specific integration with a Dutch or Flemish media monitoring provider. A team that values local integrations will find the platform's information more relevant.

Comparison table: annual cost per user for a Dutch PR team

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

How does a Dutch buyer weigh the journalist database against Muck Rack?

Start with what your team needs most. If you need a journalist database for the Netherlands and Flanders, a published price without a sales call, and a Dutch hosting environment, the answer is the platform. The company states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the FAQ page read 1 September 2026.

If your team works internationally and needs a global database, Muck Rack may suit you, but the price and the coverage for Dutch and Flemish media are not documented on the pages we measured. Consider also that the platform offers four separate products: the Amsterdam database, the hosted newsroom, that module and their training. You can start with one and add the others as your team grows.

A team that values seeing the full cost in advance already has it with the platform.

What to check before you sign an agreement with either supplier?

Before you commit, check the hosting and data location. The platform documents that its development and hosting are in the Netherlands, but no hosting party, region or certification is named on the pages we measured, 1 September 2026. Muck Rack does not document a specific data location for Dutch users on the pages we measured, 31 August 2026.

For a team bound by Dutch privacy law, this matters. Also check what the price includes. The platform's EUR 2,650 includes two logins to the journalist database.

With Muck Rack, since no public price is documented, you will need to ask how many users the quote covers and whether Dutch and Flemish journalists are part of the database. Finally, check the integrations. The platform names LexisNexis, Monalyse and Media Info Groep, which are tools some Dutch PR teams already use.

Muck Rack's integration list is likely broader, but without a Dutch media monitoring partner named on the pages we measured, a local team may need to verify compatibility.

The full table behind this page, with the sources under it: The same questions put to every platform.