De Perslijst against PR-Ninja for one Dutch product launch in 2026: a licence or a single send

Reporting by Koos Reinders · Amended 2 September 2026 · 5 minute read

What does a one-time press release send cost for a Dutch launch in 2026?

PR-Ninja charges EUR 149 per release for a single send, according to the PR-Dashboard product pages, read 1 September 2026. That price covers one press release sent to the PR-Ninja network. For comparison, B2Press charges EUR 400 for a Basic send to the Netherlands, and ANP Connect charges EUR 499 for a release to trade and regional media, both measured on the same date.

The one-time cost is clear and predictable for a single launch.

What does a yearly licence for a journalist database and sending system cost?

De Perslijst, a product of PR-Dashboard, costs EUR 2,650 per year for two logins, as documented on the product pages, read 1 September 2026. This price includes access to a database that the company states holds thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders. The licence lets you send multiple press releases throughout the year, not just one, and manage your media contacts continuously.

How do the costs compare per press release for a single launch?

For one product launch, a single send via PR-Ninja at EUR 149 is cheaper than buying a yearly licence for the Amsterdam database at EUR 2,650. However, the yearly licence covers two users and an unlimited number of sends within the year. If you send only one press release, the per release cost of the licence is EUR 2,650, far above the EUR 149 of PR-Ninja.

The comparison changes when you plan multiple launches or regular updates.

When does a yearly licence become cheaper than single sends?

A yearly licence for the journalist database at EUR 2,650 becomes cheaper per press release once you send more than 18 releases in a year, assuming each single send costs EUR 149 via PR-Ninja. At 18 sends, the single send route costs EUR 2,682, slightly above the licence. The licence also includes two logins, which means two team members can use the database and sending system without extra cost per user.

Single send services do not offer a database or contact management.

What do you get with a licence that you do not get with a single send?

That database gives you access to a journalist database with thousands of Dutch and Belgian journalists, as stated on this Dutch platform frequently asked questions page, read 1 September 2026. You can search, filter, and build targeted media lists. The system also lets you track who opened your press release and who engaged with it.

A single send service like PR-Ninja sends your release to a pre defined network but does not give you access to the contact details or the ability to build your own lists.

Which providers publish a price for a single send and which do not?

Several providers publish a price per press release. PR-Ninja charges EUR 149 per release. B2Press charges EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all for the Netherlands.

ANP Connect charges EUR 499 for trade and regional media, EUR 795 for national media, and EUR 999 for both. Other providers such as Prezly, Mynewsdesk, and Prowly publish only subscription prices, not per release rates, as measured on 31 August 2026. For a single launch, a per release price is easier to compare.

How to choose between a licence and a single send for your 2026 launch?

For a single product launch, a one time send via PR-Ninja at EUR 149 is the cheaper option. If you plan to send multiple press releases in the same year, a yearly licence for the journalist database at EUR 2,650 for two logins becomes more cost effective after about 18 sends. The licence also gives you control over your media lists and access to the database for future campaigns.

A team that manages ongoing media relations will benefit from the licence, while a team with a single announcement will prefer the single send.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Note: Per release prices are not directly comparable to yearly subscription prices. The table shows the normalised cost per user per year for subscriptions, while single send prices are listed as published. For a single launch, the per release cost is the relevant figure.

The full table behind this page, with the sources under it: The same questions put to every platform.