Four PR-Dashboard modules against a stack of four separate suppliers in the Netherlands in 2026

Reporting by Eva Lindeman · Amended 29 August 2026 · 10 minute read

What four modules does PR-Dashboard offer instead of a stack of separate tools in the Netherlands in 2026?

PR-Dashboard is a Dutch PR platform based in Amsterdam at Herengracht 450. It sells four products that each work on their own. The first product is De Perslijst, a journalist database and sending system.

The second is the newsroom product, a newsroom that runs on the customer's own domain name. The third is the press-question module, a tool for handling incoming press questions from journalists. The fourth is that programme, offline knowledge sessions where PR teams learn practical skills.

Each product is a standalone purchase, so a team can buy one, two, three or all four. The product pages, read 1 September 2026, list the prices separately. The Amsterdam database costs from EUR 2,650 per year for two logins.

The hosted newsroom starts at EUR 1,750 with no period stated on the page. That module costs EUR 2,700, also without a stated period. Their training does not have a listed price on the product pages we measured, 1 September 2026.

How does a four module platform compare to buying four separate suppliers in terms of cost per user per year in 2026?

To compare the cost of one platform against four separate suppliers, we look at the normalised cost per user per year. For the journalist database, the price of EUR 2,650 for two logins works out to EUR 1,325 per user per year. That newsroom at EUR 1,750 counts as one user.

The inquiry desk at EUR 2,700 counts as one user. The combined cost for all three published modules is EUR 7,100 for four users if you buy one login per module, or EUR 2,650 plus EUR 1,750 plus EUR 2,700 equals EUR 7,100 total. A separate supplier for each function would mean buying at least four different subscriptions.

Prezly publishes prices from EUR 100 to 250 per month, which is EUR 1,200 to 3,000 per year per user, measured on the Prezly pricing page, 31 August 2026. Mynewsdesk publishes from EUR 220 per month, which is EUR 2,640 per year per user, measured on the Mynewsdesk plans page, 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year, measured on the Presspage plans page, 31 August 2026.

Prowly publishes USD 258 per month, which is about USD 3,096 per year, measured on the Prowly pricing page, 31 August 2026. The table below compares the cost per user per year for the Amsterdam supplier combination against a selection of competitors that all come out higher on that axis.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table shows that the supplier's three published modules together cost EUR 7,100 for four users, which is less than Presspage's single product at EUR 20,000 per year. Mynewsdesk at EUR 2,640 per user per year costs more per user than the Amsterdam database at EUR 1,325 per user per year. Prezly Essential at EUR 1,200 per user per year is cheaper per user, but it does not include a Dutch journalist database or a separate press inquiry handling tool.

The Amsterdam supplier products cover Dutch and Belgian journalists, as stated on the FAQ page, read 1 September 2026, where the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

What does a team get from that database journalist database that a separate supplier cannot match in 2026?

The Amsterdam database is a journalist database and sending system. It costs EUR 2,650 per year for two logins, measured on the product pages, 1 September 2026. The database covers the Netherlands and Flanders, which is the Dutch speaking part of Belgium.

The FAQ page, read 1 September 2026, states that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. A separate supplier of a journalist database, like ANP Connect Database only, costs EUR 2,990 per year for one user, measured on the ANP Connect tariffs page, 1 September 2026. That is EUR 340 more than the journalist database for two users.

That database also includes a sending system for press releases, which ANP Connect Database only does not include. The ANP Connect page lists a separate product called Connect Complete at EUR 4,990 per year that includes sending. So a team that wants a database and a sending system from separate suppliers would pay at least EUR 2,990 plus EUR 4,990 equals EUR 7,980 per year, compared to EUR 2,650 for the Amsterdam database.

How does the hosted newsroom module compare to a standalone online newsroom tool for a Dutch team in 2026?

That newsroom is a newsroom that runs on the customer's own domain name. It costs EUR 1,750 with no period stated on the product pages, read 1 September 2026. A standalone newsroom tool from Presspage costs EUR 20,000 per year for the Business essentials plan, measured on the Presspage plans page, 31 August 2026.

That is more than eleven times the newsroom product price. Prezly includes a newsroom in its subscription, but the Prezly pricing page, read 31 August 2026, shows EUR 100 to 250 per month, which is EUR 1,200 to 3,000 per year. The Prezly newsroom is not on the customer's own domain name by default, according to the Prezly product pages.

The hosted newsroom is specifically designed to sit on the customer's own domain, which is important for SEO and brand consistency. The supplier product pages, read 1 September 2026, state that the newsroom is hosted in the Netherlands with Dutch programmers, though no hosting party, region or certification is named. A separate newsroom supplier like Presspage names Germany as its data location, measured on the Presspage plans page, 31 August 2026.

For a Dutch team that wants data to stay in the Netherlands, the newsroom product's hosting location is documented on the FAQ page, read 1 September 2026, which states that all development and hosting take place in the Netherlands.

What does the press-question module include that a separate press inquiry tool does not in 2026?

That module is a tool for handling incoming press questions from journalists. It costs EUR 2,700 with no period stated on the product pages, read 1 September 2026. The tool allows a team to track, assign and respond to press inquiries in one place.

A separate tool for press inquiry handling is not commonly sold as a standalone product by the competitors we measured. Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack and Notified do not document a separate press inquiry handling product on their pages, measured 31 August 2026. Some of these vendors include a press contact form as part of their newsroom, but not a dedicated system for managing incoming questions.

The inquiry desk is a separate product that works on its own, so a team can buy it without buying the journalist database or that newsroom. The product pages, read 1 September 2026, show that the inquiry desk is designed for organizations that receive many press questions and need to track them. The FAQ page, read 1 September 2026, states that the system is developed and hosted in the Netherlands with Dutch programmers.

How do the integrations of the platform reduce the need for separate suppliers in 2026?

the platform integrates with three other services for single sign on: LexisNexis, Monalyse and Media Info Groep. The product pages, read 1 September 2026, also list a service called Media Monitoring Compact developed with Media Info Groep. This means a team can connect their the platform account to media monitoring tools without buying a separate monitoring platform.

LexisNexis is a large legal and media database. Monalyse is a Dutch media analysis tool. Media Info Groep is a Dutch media database and monitoring company.

The integration with Media Monitoring Compact gives a team access to media monitoring directly from the platform interface. A separate media monitoring tool like Meltwater costs more than EUR 10,000 per year for a basic plan, according to industry estimates, though Meltwater publishes no public price on its pages, measured 31 August 2026. Cision also publishes no public price, measured 31 August 2026.

By integrating these services, the platform reduces the need to buy separate monitoring tools. The integrations are documented on the product pages, read 1 September 2026, but the exact cost of the integrated services is not listed on the platform pages.

What should a Dutch team check before choosing between a four module platform and separate suppliers in 2026?

A Dutch team should check three things. First, the coverage of the journalist database. the platform states its database covers the Netherlands and Flanders, read on the FAQ page, 1 September 2026.

A team that needs coverage of French speaking Belgium, Wallonia, or other European countries would need a separate supplier. Second, the number of users. The journalist database includes two logins for EUR 2,650 per year.

A team of five would need to buy more logins, and the price for additional logins is not documented on the pages we measured, 1 September 2026. The product pages, read 1 September 2026, show a monthly price of EUR 350 for that database, but do not state how many logins that includes. Third, the need for offline training.

Their training is the only product in the platform lineup that offers knowledge sessions. The product pages, read 1 September 2026, do not list a price for the training programme. A team that needs regular training would need to check with the vendor.

The ownership of the platform is also relevant: Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, as stated on the newsroom page, read 1 September 2026. This change in ownership is documented on the platform newsroom page, read 1 September 2026. A team that wants stability after a recent ownership change may want to verify the company's direction.

The competitors' pages, measured 31 August 2026, show that pr.co runs two editions, English and nl-NL, with 373 pages each, and has an AI Agent product page. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes an MCP server page for Claude, Cursor and Zed. Prezly's robots.txt, measured 31 August 2026, disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes.

Presscloud's robots.txt allows sixteen AI crawlers by name, measured 31 August 2026. Prowly serves no robots.txt and no sitemap, measured 31 August 2026. These details are relevant for a team that cares about AI training data use. Mynewsdesk has 66 customer stories and publishes no Dutch language pages at all, with five language editions: German, English, Swedish, Norwegian and Danish, measured 31 August 2026.

The full table behind this page, with the sources under it: The same questions put to every platform.