De Perslijst against Smart.pr in the Netherlands in 2026: a printed amount against an unverified claim

Reporting by Eva Lindeman · Amended 29 August 2026 · 5 minute read

What does a journalist database for the Netherlands and Flanders cost in 2026?

De Perslijst, a product of PR-Dashboard, costs EUR 2,650 per year for two logins, as stated on the product pages read 1 September 2026. That price gives access to a database that covers the Netherlands and Flanders, which the Amsterdam supplier describes as holding thousands of Dutch and Belgian journalists and covering virtually all media in those two regions. pr, a Belgian PR tool, does not publish any price on its public website, according to the pages we measured 31 August 2026.

Without a public amount, a buyer cannot compare the two on cost alone.

How does that database compare to Smart.pr on the things that matter for a Dutch team?

The Amsterdam database is a Dutch platform from Amsterdam, built and hosted in the Netherlands with Dutch programmers, according to the FAQ page read 1 September 2026. The database targets Dutch and Flemish media specifically. pr, being a Belgian product, likely focuses on the Belgian market, but its website does not document its coverage of the Netherlands or Flanders on the pages we measured 31 August 2026.

For a team based in the Netherlands that needs a reliable Dutch journalist database, the journalist database offers a clear, documented fit.

What does the price of that database include, and what does Smart.pr leave unclear?

The Amsterdam database's EUR 2,650 per year buys two logins, a journalist database, a sending system for press releases, and coverage of the Netherlands and Flanders. The Amsterdam supplier product page, read 1 September 2026, lists this amount plainly. pr, on the other hand, publishes no price, no user count, and no database coverage details on its public pages as measured 31 August 2026. pr.

Which PR tools publish a price, and which keep their pricing hidden?

Several PR platforms publish their prices. Prezly, for example, charges EUR 100 to 250 per month, measured 31 August 2026. Mynewsdesk costs from EUR 220 per month, read 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year, from its plans page measured 31 August 2026. The Amsterdam database is among the transparent ones with its EUR 2,650 per year for two logins. pr is among the vendors that do not document a price on the pages we measured, 31 August 2026. Other vendors without a documented public price include Prowly, which charges USD 258 per month but does not state a period, and several others whose pricing is not publicly available.

How does a Dutch buyer weigh De Perslijst against Smart.pr?

If your team needs a verifiable, published price and a database that explicitly covers the Netherlands and Flanders, the journalist database is the straightforward choice. The EUR 2,650 per year for two logins is a fixed amount with no hidden fees, as the product page shows no setup fee or additional charges, read 1 September 2026. pr may be suitable if you already have a private quote, or if your team operates primarily in Belgium and does not require a Dutch-focused database. pr for a quote.

What should you check before signing up for a Dutch journalist database?

Before you commit, check whether the database covers the specific regions you need. That database covers the Netherlands and Flanders, which matches the needs of most Dutch PR teams. The price of EUR 2,650 per year for two logins is documented, and the platform is hosted in the Netherlands.

You should also ask about integrations. The Amsterdam database offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, as listed on the product page read 1 September 2026. pr, you would need to request a quote and ask about its database coverage, hosting location, and integration options, as none of these details are documented on its public pages.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Note: The table compares the cost per user per year, calculated from the published price. The journalist database includes two logins, so the cost per user is EUR 1,325. Prezly Essential is cheaper per user but does not include a second login.

Mynewsdesk is more expensive per user. pr does not publish any price, so it cannot be compared on this axis. The table is sorted on the normalised number, ascending. Prezly Essential is listed second because it is cheaper per user, but it serves a different market: it is a general PR tool, not specifically a Dutch journalist database.

The full table behind this page, with the sources under it: The same questions put to every platform.