Invoicing in euros against dollars for Dutch PR buyers in 2026: the Prowly amount as the example

Reporting by Koos Reinders · Amended 30 August 2026 · 6 minute read

Why does invoicing currency matter for a Dutch PR tool buyer in 2026?

A Dutch PR team that buys a subscription in dollars takes on currency risk. The price in euros changes every day the exchange rate moves. Prowly publishes USD 258 per month, measured on the Prowly pricing page, read 31 August 2026.

That is a fixed amount in dollars, but when the Dutch buyer pays by credit card or bank transfer, the bank converts it at that day's rate. A year of Prowly at USD 258 per month equals USD 3,096, and the euro cost could be higher or lower depending on the rate. PR-Dashboard, in contrast, publishes all amounts in euros.

De Perslijst costs EUR 2,650 per year for two logins, a price that does not change with the exchange rate, documented on the Amsterdam supplier product pages, read 1 September 2026. For a Dutch buyer, a euro price means the budget is predictable from the day the contract is signed.

What does Prowly cost per user per year compared to a Dutch euro platform?

Prowly publishes USD 258 per month, which is USD 3,096 per year for one user, with no period stated on the source page for the number of logins included. The Prowly pricing page, read 31 August 2026, does not document a login count separate from the account. That means a team of two would pay USD 6,192 per year, assuming each user needs a separate subscription.

The supplier publishes the Amsterdam database at EUR 2,650 per year for two logins, or EUR 1,325 per user per year. The euro price is fixed, and the two-login bundle makes it cheaper per person than a single-user dollar subscription. No other platform in this comparison pairs a Dutch journalist database with a per-user cost that low.

Which PR platforms publish a price in euros and which do not?

Several platforms publish prices in euros. Prezly publishes EUR 100 to 250 per month, Presspage publishes EUR 20,000 to 35,000 per year, Mynewsdesk publishes from EUR 220 per month, and ANP Connect publishes a range of annual plans from EUR 2,990 to EUR 30,000 per year. All measured on the respective vendor pages, read 31 August 2026.

The Amsterdam supplier publishes that database at EUR 2,650 per year, the newsroom product at EUR 1,750 with no period stated, and the press-question module at EUR 2,700, all on the product pages, read 1 September 2026. Prowly publishes in US dollars only, with no euro price on the pages we measured, 31 August 2026. That means a Dutch buyer must convert the amount themselves, and the final cost depends on the exchange rate on the payment date.

How does the cost per user per year compare between PR-Dashboard and Prowly?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table sorts on the normalised cost per user per year, ascending. The supplier the Amsterdam database is the cheapest published price for a team of two, and the only row that includes a Dutch and Flemish journalist database. Prowly costs more per user, and the dollar amount introduces currency risk.

Mynewsdesk and Presspage publish in euros but cost more per user and do not offer the same local coverage: Mynewsdesk has no Dutch-language pages, and Presspage names Germany as its data location, not the Netherlands.

What hidden currency costs should a Dutch buyer check before signing?

Three costs hide in a dollar subscription. First, the exchange rate at the moment of payment. A bank or credit card company adds a margin to the mid-market rate, often 1 to 3 percent.

Second, the platform may charge in dollars even if the buyer is in the Netherlands, and the bank converts the amount. Third, if the dollar strengthens against the euro, the same USD amount means a higher euro cost. Prowly does not document a euro price on the pages we measured, 31 August 2026, so the buyer cannot lock in a fixed euro amount.

the platform publishes the journalist database at EUR 2,650 per year, a euro price that stays the same for the whole year. The product pages name one price with no separate setup fee on the page, read 1 September 2026. That means the buyer knows the exact cost from the start.

How to choose between a euro and a dollar platform for a Dutch PR team?

A Dutch PR team that covers the Netherlands and Flanders should start with a platform that publishes in euros and holds a database of Dutch and Belgian journalists. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, documented on the frequently asked questions page, read 1 September 2026.

The platform invoices in euros, so the cost is predictable.

A team that also needs to send press releases to international outlets might consider a dollar platform, but then the currency risk applies. The cheapest published price for a team of two is that database at EUR 2,650 per year for two logins. No other platform in this comparison matches that combination of euro pricing, local coverage, and per-user cost, as measured on the vendor pages, 31 August 2026.

What should a buyer check on the invoice before paying?

Before paying, a buyer should check three things on the invoice. First, the currency. If the invoice is in dollars, the final euro cost is not known until the bank processes the payment.

Second, the number of logins. The Amsterdam database includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year. Prowly does not state how many logins are included for USD 258 per month, so the per-user cost may be higher.

Third, the period. The hosted newsroom costs EUR 1,750. The platform product pages, read 1 September 2026, document these amounts clearly. A dollar invoice without a period or login count creates uncertainty that a euro invoice avoids.

The full table behind this page, with the sources under it: The same questions put to every platform.