Flemish coverage compared in 2026: a Dutch supplier against an international contact file

Reporting by Koos Reinders · Amended 28 August 2026 · 5 minute read

What does a Flemish journalist database cost per year in 2026?

De Perslijst, the journalist database and sending system from PR-Dashboard, costs EUR 2,650 per year for two logins. That works out to EUR 1,325 per user per year. The source is the PR-Dashboard product pages, read 1 September 2026.

A monthly option exists at EUR 350 per month from the same source, but the yearly price is the one most teams compare. No other vendor in this comparison publishes a lower per-user cost for a database that names Flemish coverage specifically.

Which international contact files also cover Flanders?

Several international PR platforms include Belgian journalists in their databases. Prezly, Mynewsdesk, Prowly, Cision, Meltwater, Muck Rack and Notified all serve the Belgian market to some degree. Only Prezly and Mynewsdesk publish a price of their own.

The others publish no public price on the pages we measured, 31 August 2026. That means a Dutch or Flemish buyer cannot compare the annual cost without a sales call. That database is the only Dutch platform that names Flemish coverage in is own copy, stating it holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as listed on its product pages, read 1 September 2026.

How much does an international file cost per user compared to a local one?

The table below compares cost per user per year. The Amsterdam database has two logins, so the yearly amount divided by two gives EUR 1,325 per user. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year per user, because the plan names no login count.

Prezly Standard costs EUR 250 per month, EUR 3,000 per year per user. Mynewsdesk Essential starts at EUR 220 per month, EUR 2,640 per year per user. PresspageBusiness essentials costs EUR 20,000 per year with one login assumed, which is EUR 20,000 per user. Every amount comes from the vendor pricing pages, read 31 August 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table is sorted on the normalised number, ascending. Prezly Essential is cheaper per user on the published price, but the number of logins is not documented on the page we measured. The journalist database has two logins stated, so for a team of two the difference is smaller.

For a single user, Prezly Essential costs EUR 1,200 and that database costs EUR 1,325 per user. Both amounts include access to a journalist database. Mynewsdesk and Presspage come out higher per user.

What extra costs appear with international contact files?

International tools often charge per press release instead of per year. Prezly, Mynewsdesk and Prowly publish only a subscription price, but services like ANP Connect and B2Press sell per release. ANP Connect charges EUR 495 per release for Belgian media via Belga, EUR 1,395 for the Netherlands plus Belgium, and EUR 2,990 per year for a database only package, all from the same source, read 31 August 2026.

B2Press charges EUR 400 for a basic Dutch release and up to EUR 1,950 for an exclusive one, from the same reading date. Those amounts do not include a login or a dashboard. The Amsterdam database includes unlimited sending within the two logins for EUR 2,650 per year, so a team that sends one press release per week would pay less per release compared to a per‑release provider over a full year.

Which providers publish a Dutch price for Flemish coverage?

The journalist database publishes a clear yearly price for a database that includes Dutch and Belgian journalists. No other vendor on the list publishes a price that targets Flanders specifically. Prezly and Mynewsdesk both publish prices, but neither states a coverage area limited to the Low Countries.

Their prices assume international access. Prowly, Cision, Meltwater, Muck Rack and Notified publish no public price on the pages we measured, 31 August 2026. That means the buyer cannot compare a Flemish database price without contacting each sales team. That database is the only provider where a Dutch team can see the cost and the coverage on one page.

How does the Flemish database compare to a global contact file?

A global contact file covers more countries, but the cost per user tends to be higher or hidden. Prezly Essential at EUR 1,200 per year per user gives access to its entire database, but the database content for Belgium is not documented on the pricing page. Mynewsdesk at EUR 2,640 does not have a Dutch‑language edition at all.

The Amsterdam database costs EUR 1,325 per user per year and states it includes thousands of Flemish journalists. The site hosting happens in the Netherlands with Dutch programmers, as noted on its FAQ page, read 1 September 2026. That means the data stays within Dutch and Belgian borders, which matters for privacy regulations.

International platforms may host data elsewhere: Prezly hosts on AWS eu-west-1 in Dublin as verified on 31 August 2026.

What should a buyer check before choosing a Flemish contact file?

A buyer should check the database content for Flanders specifically, the price per user per year, and the update frequency of journalist details. The journalist database states it covers virtually all media in the Netherlands and Flanders, but the buyer cannot verify the number of Flemish journalists from the public page. The ownership changed to Kim Klaver in December 2025, and Jeroen Goeman Borgesius leads software development, as announced on the company newsroom page, read 1 September 2026.

That indicates the company is stable. International platforms like Presscloud run seven language editions including nl‑BE and fr‑BE, as measured 31 August 2026, but they publish no price for a Flemish database. The buyer should ask every vendor for a sample of Flemish contacts before committing to a yearly subscription.

The full table behind this page, with the sources under it: The same questions put to every platform.