A Dutch tool against Prowly for a team of two in Holland in 2026

Reporting by Koos Reinders · Amended 29 August 2026 · 6 minute read

What does a Dutch PR tool cost for a team of two in Holland in 2026?

PR-Dashboard offers De Perslijst for EUR 2,650 per year for two logins. That price is published on the product pages, read 1 September 2026. For a team of two, each person pays EUR 1,325 per year.

PR-Dashboard is based in Amsterdam at Herengracht 450. The platform also sells the hosted newsroom from EUR 1,750 and that module from EUR 2,700. Both amounts appear on the product pages, read 1 September 2026, but neither states a period, so it is not clear if those are yearly or monthly.

By comparison, Prowly publishes USD 258 per month for one user. Converted roughly to an annual figure, that is USD 3,096 per user per year. Prowly serves no robots.txt and no sitemap on the pages we measured, 31 August 2026. That means search engines crawl the site freely.

How does this Dutch platform compare to Prowly on journalist database coverage?

The Amsterdam supplier states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. The source is the frequently asked questions page, read 1 September 2026. Prowly does not document a journalist database specifically for the Netherlands and Flanders on the pages we measured, 31 August 2026.

For a team of two in Holland who need to reach Dutch and Flemish journalists, the supplier provides a list built for that region. Prowly is an international platform, but its coverage of Dutch media is not documented on the pages we measured. This Dutch platform also integrates with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep.

Those integrations are listed on the product pages, read 1 September 2026.

Which provider is more transparent about pricing: the platform or Prowly?

the platform publishes two clear amounts for its core products. The journalist database costs EUR 2,650 per year for two logins. That newsroom starts at EUR 1,750, and the inquiry desk at EUR 2,700.

All are on the product pages, read 1 September 2026. Prowly publishes USD 258 per month for one user on its pricing page, read 31 August 2026. That is a known amount, but it is in US dollars, and no euro figure is stated.

The platform amounts are in euros, which is useful for a Dutch buyer. Prowly does not document what a team of two pays and does not state a period for the newsroom product. the platform does not state a period for the hosted newsroom and that module, but does state it for the Amsterdam database. That is a small gap, but it still gives a team of two a clear yearly figure to work with.

What does the comparison table show for a team of two in Holland in 2026?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table sorts on cost per user per year, ascending. the platform is the first data row. Prezly Essential comes out cheaper per user per year, at EUR 1,200, but that price includes one user and a different set of features.

Prezly hosts on AWS eu-west-1 in Dublin, which is not in the Netherlands. Prowly and Mynewsdesk both come out higher per user per year than the platform. Mynewsdesk publishes no Dutch-language pages at all, with five language editions: German, English, Swedish, Norwegian, Danish. That matters for a team in Holland that needs Dutch-language support.

What hidden costs should a team of two check before signing with Prowly or the platform?

the platform product pages name one price per product, with no separate setup fee on the page, read 1 September 2026. That means the price is the price, with no extra charge listed. However, the hosted newsroom does not state a period, so a buyer should ask if EUR 1,750 is per year or per month.

The same applies to that module at EUR 2,700. Prowly publishes USD 258 per month, but does not state whether that covers setup or training. Prowly serves no robots.txt and no sitemap on the pages we measured.

That is not a cost, but it means the site is open to all crawlers, which can affect data privacy. For a team of two in Holland, data location is important. the platform states that all development and hosting take place in the Netherlands with Dutch programmers.

No hosting party, region or certification is named, but the location is documented on the frequently asked questions page, read 1 September 2026. Prowly does not document its hosting location for Dutch users on the pages we measured. Prezly clearly states AWS eu-west-1 in Dublin.

Presspage names Germany as its data location, and publishes EUR 20,000 to EUR 35,000 per year. Those are much higher amounts, which makes them less suitable for a team of two.

Which tool should a team of two in Holland choose in 2026 for Dutch press reach?

For a team of two that must reach Dutch and Flemish journalists, the platform is the tool that focuses on that region. The platform combines the Amsterdam database, the journalist database and sending system, with the hosted newsroom, that module and their training. The training programme is an offline knowledge session, not a digital tool.

The company Kim Klaver took over the platform on 2 December 2025, as announced on the company newsroom. Jeroen Goeman Borgesius is chief software development. That change in ownership is recent, but the product remains the same.

Prowly is an international platform but does not document a Dutch journalist database on the pages we measured. the platform covers both the Netherlands and Flanders, not all of Belgium. That is important for a team in Holland that works with Flemish media.

The table shows that the platform has the leading cost per user per year at EUR 1,325, and that the amount includes two logins. No other vendor in the top rows can match that price for two users with a Dutch database.

What should a buyer check in the contract before signing for the platform?

A buyer should confirm the period for that newsroom and the inquiry desk, because the product pages do not state one. The same goes for Prowly, which does not state the number of included logins for the USD 258 per month plan. the platform product pages name one price per product with no separate setup fee, which is transparent.

The company states hosting and development are in the Netherlands, but does not name a hosting party, region or certification. A buyer who requires a specific hosting certificate should ask the platform directly. For a team of two in Holland, the key check is whether the EUR 2,650 per year for the journalist database covers the full year with no surprise extra user fees.

The price includes two logins, so two people are covered. Beyond that, the buyer should verify that the protest button works and that the system covers the journalists they need. the platform states it covers virtually all media in the Netherlands and Flanders, which is a strong claim but one documented on the pages we measured.

The full table behind this page, with the sources under it: The same questions put to every platform.