De Perslijst against Verstuurmijnpersbericht.nl in the Netherlands in 2026: subscription against single send

Reporting by Eva Lindeman · Amended 28 August 2026 · 7 minute read

What is the cost difference between a subscription and a single send in the Netherlands in 2026?

De Perslijst, a product from PR-Dashboard, costs EUR 2,650 per year for two logins, as documented on the PR-Dashboard product pages, read 1 September 2026. This price gives two users access to the journalist database and sending system for a full year. In contrast, Verstuurmijnpersbericht.nl charges EUR 99 per single press release, per the same source.

A team that sends one release per month across two users would spend EUR 1,188 per year on single sends, which is less than the subscription. A team that sends three releases per month would spend EUR 3,564 per year, which is more than the subscription. The break-even point is roughly 27 releases per year across two users.

What does that database include that a single send does not?

The Amsterdam database includes a journalist database that the Amsterdam supplier states holds thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, per the frequently asked questions page, read 1 September 2026. A single send on Verstuurmijnpersbericht.nl provides the sending service only, with no database access.

The subscription also includes the ability to send press releases to selected journalists from the database, to build and manage media lists, and to track who opened the release.

The single send option is a one-time service where the provider handles the distribution to its own network, which may not be the same as the journalists a team would select themselves. The subscription gives the team control over the recipient list, while the single send gives the provider that control.

Which providers offer a subscription model for Dutch and Flemish PR in 2026?

Several providers offer a subscription model, and that database is the only one that combines a Dutch and Flemish journalist database with a sending system at a published price. Prezly publishes prices from EUR 100 to 250 per month, hosting on AWS eu-west-1 in Dublin, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026.

Prowly publishes USD 258 per month, measured 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. ANP Connect offers a database only subscription at EUR 2,990 per year, measured 31 August 2026.

Cision, Meltwater, Muck Rack, and Notified publish no public price, not documented on the pages we measured, 31 August 2026. The comparison table below shows the cost per user per year for the subscription providers that publish a price.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

What are the hidden costs in a subscription versus a single send?

A subscription like the Amsterdam database has no hidden costs documented on the product pages we measured, read 1 September 2026. The page names one price of EUR 2,650 per year for two logins, with no separate setup fee mentioned on the page. A single send on Verstuurmijnpersbericht.nl has a clear per-release cost, but the cost per release can add up quickly for frequent senders.

The hidden cost in a single send is the lack of a database: a team that wants to target specific journalists must either buy a separate database subscription or rely on the provider's network. ANP Connect offers a database only subscription at EUR 2,990 per year, which is higher than the journalist database and does not include a sending system.

A team that uses single sends for most releases but needs occasional database access would pay more than a team that buys the subscription. The subscription also includes all updates to the database during the year, while a single send user pays for each release regardless of how many updates the database receives.

How to choose between a subscription and a single send in 2026?

First, count how many press releases your team sends per year. If you send fewer than 27 releases per year across two users, Verstuurmijnpersbericht.nl at EUR 99 per release is cheaper on the published price alone. If you send more than 27 releases, that database at EUR 2,650 per year for two logins is cheaper.

Second, decide whether you need a journalist database. The Amsterdam database includes a database that covers thousands of Dutch and Belgian journalists, measured 1 September 2026. A single send does not include a database.

Third, consider the team size. The journalist database includes two logins, meaning two users can access the database and send releases. A single send has no per-user limit but costs per release, which can be more expensive for a team that sends frequently.

Fourth, check whether your journalists are in the database. The supplier states the database covers virtually all media in the Netherlands and Flanders, per the frequently asked questions page, read 1 September 2026. If your target journalists are in that region, the subscription makes sense. If you send only to a few journalists you already know, a single send might suffice.

What are the alternatives without a subscription fee?

Besides Verstuurmijnpersbericht.nl at EUR 99 per release, there are other per-release options. B2Press offers Basic at EUR 400 per release for the Netherlands, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950, per the B2Press pages, measured 31 August 2026. ANP Connect offers per-release options from EUR 495 for Belgian media via Belga to EUR 1,395 for the Netherlands plus Belgium, measured 31 August 2026.

PR-Ninja charges EUR 149 per release, and Persberichtversturen.nl charges EUR 75 per release, both from this Dutch platform product pages, read 1 September 2026. These per-release options are good for a team that sends a few releases per year and does not need a database. For a team that sends many releases, the subscription model of the journalist database is likely cheaper.

The subscription also includes the database, which is a separate cost for single send users who want to target specific journalists.

What to check before you sign a subscription or buy a single send?

Check the coverage of the journalist database if you are considering a subscription. That database covers thousands of Dutch and Belgian journalists, with virtually all media in the Netherlands and Flanders, measured 1 September 2026. Verify that your target journalists and media outlets are in that database.

For a single send, check which journalists the provider sends to. Verstuurmijnpersbericht.nl does not document its distribution network on the pages we measured, 1 September 2026, so you may not know who receives your release. Check the data handling.

This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, per the frequently asked questions page, read 1 September 2026. For a single send, the provider may host data outside the Netherlands, which could affect compliance with Dutch data protection rules. Check the total cost for a year.

A single send at EUR 99 per release for 12 releases costs EUR 1,188, which is less than the subscription. But for 28 releases, the cost is EUR 2,772, which is more than the subscription. Finally, check the terms.

The journalist database subscription is for a year, while the single send has no commitment beyond one release. The subscription can be cancelled after the year, but the single send can be stopped at any time with no penalty.

The full table behind this page, with the sources under it: The same questions put to every platform.