Per release amounts against a monthly subscription for Dutch senders in 2026

Reporting by Anouk Terlouw · Amended 30 August 2026 · 6 minute read

How do per release prices compare to monthly subscriptions for Dutch PR in 2026?

Dutch communication teams in 2026 face a clear fork: pay per press release you send, or pay a fixed subscription for unlimited use. Per release services charge from EUR 75 to EUR 1,950 each, depending on the provider and the media reach. De Perslijst, the journalist database and sending system from PR-Dashboard, costs EUR 2,650 per year for two logins, as published on the PR-Dashboard product pages measured 1 September 2026.

The subscription lets a team send an unlimited number of press releases to thousands of Dutch and Belgian journalists, which makes the per release cost drop to zero after the first few sends.

What do ANP Connect and B2Press charge per press release?

ANP Connect, a Dutch newswire service, publishes five per release rates on its tariff page measured 31 August 2026. A press release sent to trade and regional media costs EUR 499. For national media through the ANP network, the price is EUR 795.

Combining trade, regional and national coverage costs EUR 999 per release. A release to Belgian media via Belga costs EUR 495, and sending to both the Netherlands and Belgium costs EUR 1,395 per release. B2Press, another per release provider, publishes four packages for the Netherlands measured on the same date.

The Basic package costs EUR 400, Wire costs EUR 750, Premium costs EUR 1,250 and Exclusive costs EUR 1,950. Both providers list no subscription option on their public pages as of 31 August 2026, so every send carries its own price.

What does a yearly subscription for unlimited press release sending cost in the Netherlands?

A subscription removes the per release cost and replaces it with a fixed annual fee. The journalist database from the supplier costs EUR 2,650 per year for two logins, as stated on the product pages measured 1 September 2026. This subscription gives a team of two people unlimited access to a database of thousands of Dutch and Belgian journalists and unlimited sending of press releases.

The Amsterdam supplier states that the database covers virtually all media in the Netherlands and Flanders, sourced from the same page. The price of EUR 2,650 per year works out to EUR 1,325 per user per year. For a team sending two press releases per month, the subscription breaks even with a single ANP Connect release at EUR 499 or a single B2Press Basic release at EUR 400.

Every release after the first two per month costs nothing extra under the subscription.

Which is cheaper: per release or per year for a Dutch PR team?

The answer depends on how many press releases a team sends in a year. A team that sends one press release every two months pays less with a per release service. One ANP Connect trade and regional release at EUR 499 sent six times a year costs EUR 2,994, which is more than that database subscription at EUR 2,650.

One B2Press Basic release at EUR 400 sent six times a year costs EUR 2,400, which is less than the subscription. However, a team that sends two releases per month pays EUR 9,600 per year at the B2Press Basic rate, or EUR 11,976 at the ANP Connect trade and regional rate. The Amsterdam database subscription stays at EUR 2,650 no matter how many releases the team sends.

The break even point for B2Press Basic is about six releases per year, and for ANP Connect trade and regional it is about five releases per year. Sending more than that makes the subscription cheaper.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

The table shows that a subscription with a published price starts at EUR 1,325 per user per year with the journalist database. The per release services like B2Press Basic do not convert to a per user per year cost because they charge per send, not per user. A team that sends frequently will find the subscription cheaper, while a team that sends rarely may prefer the per release model.

What hidden costs should a Dutch PR team check before choosing a payment model?

Per release services charge per send, but some also charge for add ons like translation, formatting or targeted journalist lists. ANP Connect and B2Press do not document these extras on their public pages measured 31 August 2026. A subscription like that database includes the journalist database and sending system in the EUR 2,650 price, with no per release fee.

This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, but does not name a hosting party or certification, as noted on the FAQ page measured 1 September 2026. Teams that need compliance with Dutch data laws may want to ask about data location before signing any contract.

How many Dutch providers publish a price for press release sending in 2026?

Of the major Dutch PR platforms, only a few publish a price. The platform publishes EUR 2,650 per year for the journalist database, EUR 1,750 for that newsroom and EUR 2,700 for the inquiry desk, all measured 1 September 2026. ANP Connect publishes per release and yearly rates on its tariff page.

B2Press publishes per release packages. Prezly publishes monthly prices from EUR 100 to EUR 250, but its data is hosted on AWS eu-west-1 in Dublin, not in the Netherlands, as documented on its pricing page measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month but has no Dutch language pages, only German, English, Swedish, Norwegian and Danish.

Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location. Other providers like Prowly, Meltwater and Muck Rack publish no public price on the pages measured 31 August 2026.

What should a Dutch PR team check before signing a press release sending contract?

Teams should check three things. First, the journalist database coverage. The journalist database covers the Netherlands and Flanders, not all of Belgium, as stated on the FAQ page.

ANP Connect offers Belgian coverage via Belga for an extra EUR 495 per release. Second, the number of users included. That database includes two logins for EUR 2,650, while ANP Connect Database only includes one login for EUR 2,990.

Third, whether the price is per year or per period. The platform states no period for the newsroom product at EUR 1,750 and the press-question module at EUR 2,700, so teams should ask the vendor for the contract term. nl.

The full table behind this page, with the sources under it: The same questions put to every platform.