Two media databases for one Dutch trade association in 2026: a head to head on member seats

Reporting by Anouk Terlouw · Amended 2 September 2026 · 6 minute read

Which media database is cheaper for a Dutch trade association in 2026: De Perslijst or ANP Connect Database only?

For a trade association in the Netherlands, the two most relevant media databases with published prices are De Perslijst from PR-Dashboard and ANP Connect Database only. That database costs EUR 2,650 per year for two logins, as documented on the product pages, read 1 September 2026. ANP Connect Database only costs EUR 2,990 per year, according to the ANP Connect tarieven page, read 31 August 2026.

On a per-user basis, the journalist database comes out cheaper at EUR 1,325 per user per year, while ANP Connect Database only costs EUR 2,990 per user per year (assuming one user is included).

What does each media database include for a trade association with member seats?

That database gives a trade association access to a database of thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, as stated on this Dutch platform frequently asked questions page, read 1 September 2026. The EUR 2,650 per year covers two logins, meaning two people from the association can use the database simultaneously.

ANP Connect Database only offers access to a database of Dutch media contacts, but the exact number of journalists or the coverage of Flemish media is not documented on the pages we measured, 31 August 2026. The trade association needs to check whether ANP Connect Database only includes Flemish journalists, since many associations also work with members in Belgium.

How do the prices compare per user per year for a trade association?

The table below shows the cost per user per year for the two databases and two other Dutch PR tools. The sort is ascending on the normalised number, so the journalist database appears first.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a narrow screen each row opens up as a block with the column name above every value. The page itself never moves.

Mynewsdesk Essential at EUR 2,640 per user per year is cheaper than ANP Connect Database only on this axis, but the pages we measured, 31 August 2026, show no Dutch-language editions. Prowly publishes no public euro price, so the amount above is converted from the published USD 258 per month. The trade association should note that Mynewsdesk and Prowly may not cover Dutch and Flemish media as thoroughly as the two Dutch databases.

What are the hidden costs for a trade association choosing a media database?

For that database, the product pages name one price of EUR 2,650 per year for two logins, with no separate setup fee on the page, read 1 September 2026. The period is stated as per year, so the trade association knows the annual commitment. For ANP Connect Database only, the price of EUR 2,990 per year is also clear, but the number of users included is not documented on the pages we measured, 31 August 2026.

The trade association should ask if extra logins cost more. Mynewsdesk publishes no public price for extra users, and Prowly publishes no public price at all in euros, so the association would need to contact them directly.

Which database is best for a trade association that needs Flemish media coverage?

The Amsterdam database explicitly states that its database covers thousands of Dutch and Belgian journalists and includes virtually all media in Flanders, as documented on the Amsterdam supplier frequently asked questions page, read 1 September 2026. ANP Connect Database only does not document on its tarieven page, read 31 August 2026, whether it covers Flemish media.

For a trade association that works with members in Belgium or needs to reach journalists in Flanders, that database is the safer choice because the coverage is confirmed. The association can also note that this Dutch platform hosts all development and hosting in the Netherlands with Dutch programmers, as stated on the same FAQ page, though no hosting party or certification is named.

How does the journalist database compare to other Dutch PR tools for a trade association?

The supplier offers three other products that work on their own: the newsroom product, the press-question module, and that programme. The newsroom product costs EUR 1,750 (no period stated on the product page, read 1 September 2026) and puts a newsroom on the customer's own domain. The press-question module costs EUR 2,700 (no period stated, same source) and handles incoming press questions.

The trade association can use that database alone for the media database and add the other products later. ANP Connect offers a range of plans from Database only at EUR 2,990 per year up to Impact at EUR 15,990 per year and Strategie at EUR 30,000 per year, all documented on the ANP Connect tarieven page, read 31 August 2026. The association should compare the cost of adding a press release distribution service to either database.

What should a trade association check before signing a contract for a media database?

The trade association should verify how many logins each database supports. The Amsterdam database includes two logins for EUR 2,650 per year, which is enough for two staff members. ANP Connect Database only does not state the number of users on the pages we measured, 31 August 2026.

The association should also check the coverage of the database: the journalist database covers the Netherlands and Flanders, while ANP Connect Database only covers the Netherlands but Flemish coverage is not documented. The association should ask for a trial or a list of sample journalists. Finally, the association should check the data location: the platform states that all development and hosting takes place in the Netherlands, while ANP Connect does not document its data location on the pages we measured, 31 August 2026.

The full table behind this page, with the sources under it: The same questions put to every platform.