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Apple’s New Surprise- No One Saw That Coming

The most considerable shock of CES this year got here from Apple, an organization that didn’t give a keynote speech didn’t have a sales space on the show floor but dominates the present year after year from afar. A bunch of TVs from Samsung, LG, Sony, and Vizio will assist AirPlay 2.

It was a shock as a result of not one of the bulletins leaked, but it surely was additionally a shock as a result of it ran utterly counter to the best way issues often go at CES. It additionally ran counter to the best way issues often go together with Apple. However, through no person appeared to see it coming, it was moreover — not less than, looking back — inevitable.

Right here’s how issues often go at CES: a ton of shopper electronics firms make lots of bulletins, we sift by all of them to seek out essentially the fascinating stuff, and Apple sits it out. Besides Apple finds an approach typically to make its presence identified. There generally have been mysteriously timed leaks which have taken the eye away from Las Vegas, for instance. This year, its existence was extra overt: a giant billboard touting Apple’s privacy stance.

All of us figured that might be it, however then Samsung introduced that its TVs would have an iTunes app. The cognitive dissonance of the announcement was virtually an excessive amount of to bear. A tainted software program model that most individuals nonetheless affiliate with music as a substitute of video (iTunes) coming to a fierce competitor’s (Samsung) TV, which runs a working system (Tizen) that it could beforehand have been inconceivable to think about Apple touching with a 50-foot pole.

That might have been wild sufficient, however then LG, Vizio, and Sony followed suit with AirPlay 2 and HomeKit support. Sony, specifically, felt bizarre each as a result of Sony has traditionally beloved doing its factor as a substitute of cooperating with others and likewise as a result of its TVs run Android.