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Global Wi-Fi Analytics Market 2021 Size, Share, Growth, Trends and Forecast, Business Opportunities and Future Investments

Wi-Fi Analytics

The report focuses on the favorable Global “Wi-Fi Analytics market” and its expanding nature. The Wi-Fi Analytics market report provides a comprehensive study of the market segmentation, service providers, stockholders, sponsors, and important market players, size, and share, market dynamics such as the growth drivers, restraints, challenges, and opportunities.

Market Overview:

  • The Wi-Fi analytics market was valued at USD 3.34 billion in 2018 and is expected to reach USD 14.79 billion by 2024, at a CAGR of 28.20% over the forecast period (2019 – 2024). The most important factor contributing to Wi-Fi’s superiority is that it doesn’t require an application to be installed on customers’ smartphones to gather behavioral data or even to collect customer profiles and trigger proximity-based marketing messages, based on customers’ in-store location. Increase in Wi-Fi supporting bandwidth is further supporting the market adoption.
  • – Wi-Fi has evolved as one of the most widespread and versatile technologies for modern in-store retail analytics. E-commerce businesses use online marketing analytics tools to monitor customer navigation data, through the company websites. The collected data is used to yield insights and make decisions to increase business revenue.
  • – Shopping complexes, public places, transport hubs, and nowadays, even the cars and trains, boast of having onboard Wi-Fi, that is expected to become regular in the market, as it is seen as an enhanced service option in customer satisfaction, in other businesses. Such evolving utility is supposed to be even more critical in the long-term demand for the market. The focus of governments to build smart and intelligent cities, transport, hospitals, etc., in order to strengthen the amenities and infrastructure, is further augmenting the application and is expected to boost the demand.
  • – The stringent regulations also strengthen Wi-Fi analytics solutions. The GDPR, which came into effect in 2018, in the EU, requires all data controllers and processors that handle personal information of EU residents, to implement proper security measures, to ensure that no personal data is compromised. Such actions are expected to drive more secure application of Wi-Fi analytics and support demand from the vendor, complying to these regulatory bindings.<

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    Key Manufacturers

  • Cisco Systems Inc.
  • Euclid Analytics
  • Cloud4Wi
  • Purple Wi
  • Fi
  • Fortinet Inc.
  • RetailNext
  • Yelp Wi
  • Fi Inc.
  • Ruckus Wireless Inc.
  • Blix
  • Skyfii Limited
  • July Systems Inc.

    Market Dynamics: –

    • Drivers: (Developing regions and growing markets)
    • Limitations: (Regional, Key Player facing Issues, Future Barriers for growth)
    • Opportunities: (Regional, Growth Rate, Competitive, Consumption)

    Wi-Fi Analytics market report focuses on the latest trends in the global and regional spaces on all the significant components, including the capacity, cost, price, technology, supplies, production, profit, and competition. Moreover, the old data and present development of the Wi-Fi Analytics market have been given in the scope of the report. The latest trends, product portfolio, demographics, geographical segmentation, and regulatory framework of the Wi-Fi Analytics market have also been involved in the study.

    Scope of the Report:

  • Wi-Fi analytics enables the organization to use the information available through the wireless network, to make better decisions about physical space. Wi-fi analytics is being divided as a solution and service in terms of the component which is deployed in the cloud and on-premise. The different kinds of applications like footfall analytics, customer engagement, customer experience management, customer behavior analytics, customer loyalty management are being used in retail, hospitality, sports and leisure, transportation, healthcare sectors.

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    TOC of Wi-Fi Analytics Market Report Covered:

    Introduction, Research Methodology, Executive Summary, Key Inferences, Market Overview, Wi-Fi Analytics market Dynamics, Market Segmentation, Competitive Landscape, Key Players, Future of the Market, and continued…

    Reasons to Purchase Wi-Fi Analytics Market Report Covered:

    • The report analyses how Wi-Fi Analytics market will grow in the future.
    • Analyzing various perspectives of the Wi-Fi Analytics market with the help of Porter’s five forces analysis.
    • Study on the product type that is expected to dominate the market and regions that are expected to witness the fastest growth during the forecast period
    • Recognize the new developments, Wi-Fi Analytics market shares and policies employed by the major market players.
    • Competitive landscape including the Wi-Fi Analytics market share of major players along with the key policies accepted for development in the past five years
    • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major Wi-Fi Analytics market players

    Key Market Trends:

    Hospitality Industry to Hold significant Share

    – Hospitality Wi-Fi is an easy-to-deploy tool. It provides the type of guest information that other online competitors may already have access to. Mobile technologies have taken center stage in creating the demand, as consumer behavior shifts vehemently toward researching and booking travel, through smartphones.
    – For instance, since 2015, US consumers, who book travel online consistently, spent more time looking for travel-related content on their mobile devices, than on their desktops. A similar trend is following in other regions across the world. The overarching use of Wi-Fi analytics in the hospitality industry revolves around yield management. This helps the hotels to ensure that the services provided are attracting the customers.
    – Understanding that most of its customers may use web search on mobile devices to search for nearby accommodation, a targeted marketing campaign was launched, aimed at mobile device users in the geographical areas most likely to be affected.
    – This led to a 10% increase in business, in areas, where the strategy was deployed. Many of the hotels and restaurants are providing Wi-Fi platform, which offers various tools to incentivize their guests to bond with their brand. To strengthen the loyalty of guests, they are further integrating Wi-Fi platform with their email marketing system, to improve the loyalty of guests toward the business.
    – In Singapore, the large hotels had tied up with the airline industry, by which they easily identify the customer details. As soon as the customer arrives Singapore, the hotel industry makes sure to provide an absolute luxury experience to the customer by providing free Wi-Fi hotspot connection from the airport till they reach the hotel. The satisfaction level of the customer from the level of hospitality being given to them, provides a lucrative opportunity for the hotel industry to not only gain the brand name but also penetrating their growth rate.

    North America Holds Largest Market Share

    – North America has a strong financial position, which enables it to invest heavily in advanced solutions and technologies. These advantages have provided the organizations in the region a competitive edge in the market.
    – The strong financial position of the region, enabled organizations to invest in advanced solutions and technologies, such as IoT and big data analytics. The presence of multiple major Wi-Fi analytics vendors, such as Cisco Systems (US), Zebra Technologies (US), Fortinet (US), and Ruckus Wireless (US) have enabled the region to draw a significant share.
    – Using this feature to their advantage, many retailers, restaurants, and hotels offer public hotspot point to attract customers, through which, the Wi-Fi hotspot gather information about the user behavior, time spent, etc., and can use it for supporting the business.
    – As more number of smartphones get connected, the retailers can provide more products and services based on customers’ interests. Henceforth, increasing penetration of smartphone users is positively impacting the retail market, which is, in turn, increasing the growth of the market.

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    Study objectives of Wi-Fi Analytics Market Report:

    • To provide a detailed analysis of the market structure along with the Wi-Fi Analytics market forecast of various segments and sub-segments of the Wi-Fi Analytics market
    • To provide insights into factors influencing and affecting market growth
    • To provide historical, current, and forecast revenue of market segments based on material, type, design, and end user
    • To provide historical, current, and forecast revenue of market segments and sub-segments with respect to regional markets and key countries
    • To provide strategic profiling of key players in the market, comprehensively analyzing their market shares, core competencies, and drawing a competitive landscape for the market
    • To provide economic factors, technology and Wi-Fi Analytics market trends that influence the global Wi-Fi Analytics market

    Detailed TOC of Wi-Fi Analytics Market Report 2019-2024:

    1.1 Scope of the Study



    4.1 Market Overview
    4.2 Industry Attractiveness – Porter’s Five Force Analysis
    4.2.1 Threat of New Entrants
    4.2.2 Bargaining Power of Buyers/Consumers
    4.2.3 Bargaining Power of Suppliers
    4.2.4 Threat of Substitute Products
    4.2.5 Intensity of Competitive Rivalry

    5.1 INTRODUCTION to Market Drivers and Restraints
    5.2 Market Drivers
    5.2.1 Increasing Use of Smartphones and Smart Devices
    5.2.2 Increasing Deployment of Public Wi-Fi Across Physical Venues
    5.3 Market Restraints
    5.3.1 Data Security Issues and Stringent Government Regulations and Policies

    6.1 By Component
    6.1.1 Solutions
    6.1.2 Services
    6.2 By Deployment
    6.2.1 On Premise
    6.2.2 Cloud
    6.3 By Application
    6.3.1 Footfall Analytics
    6.3.2 Customer Engagement
    6.3.3 Customer Experience Management
    6.3.4 Customer Behavior Analytics
    6.3.5 Customer Loyalty Management
    6.3.6 Other Applications
    6.4 By Industry Vertical
    6.4.1 Retail
    6.4.2 Hospitality
    6.4.3 Sports and Leisure
    6.4.4 Transportation
    6.4.5 Healthcare
    6.4.6 Other Industry Verticals
    6.5 Geography
    6.5.1 North America
    6.5.2 Europe
    6.5.3 Asia-Pacific
    6.5.4 Latin America
    6.5.5 Middle East & Africa

    7.1 Company Profiles
    7.1.1 Cisco Systems Inc.
    7.1.2 Euclid Analytics
    7.1.3 Cloud4Wi
    7.1.4 Purple Wi-Fi
    7.1.5 Fortinet Inc.
    7.1.6 RetailNext
    7.1.7 Yelp Wi-Fi Inc.
    7.1.8 Ruckus Wireless Inc.
    7.1.9 Blix
    7.1.10 Skyfii Limited
    7.1.11 July Systems Inc.




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