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Global Web Analytics Market 2021 Key Players, Industry Overview, Supply Chain and Analysis

Web Analytics

Web Analytics Market” report provides strategic supports mentioned by the business specialists with market sources, amount of manufacturing cost structure, raw materials, forecasts, turnover, manufacturing outlays, latest market trends, labor cost, demands and much more. Web Analytics market report covers a comprehensive market structure through the globe with an in-depth study of major dynamics (Drivers, Challenges, Opportunities).  

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Key Market Trends:

Retail (E-Commerce) Sector to Dominate the Web Analytics Market

– The retail market around the world is going through a drastic transformation from physical stores to online channel. With the increasing advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores have turned into a digital retailer.
– This rapid digitization is urging retail giants across the globe to reach out to mass audiences, to provide access to products and brands available worldwide. By giving such ease of accessibility to people, digitization enables the firms to attract customers new customers and take their game to a higher level.
– The firms are adopting digital technology for the improvement of their marketing campaigns and augmenting it to their supply chain operations to offer better success rates.
– With the sales of retail (e-commerce) increasing year on year reaching 461.58 billion in 2018, it is evident that the U.S market is increasing on a rapid rate and with the competition also increasing in the industry, the firms need to adopt web analytics solutions to retain and attract new customers.

North America to Lead the Market

– North American web analytics market is growing rapidly due to a constant rise in online shopping, marketing automation, along with the incremental shift towards online data-driven businesses in the region. The North American market is a leader in the digital industry and also holds the world’s largest e-commerce market.
– Also, with the higher usage of smartphones in this region, it is going to expand the demand for web analytics as there has been a drastic increase in website traffic across the world and this region owing to the increased usage of smartphones and other wearable devices.
– Web analytics has also proven to be extremely productive in analyzing the geographical distribution of website traffic through social media tracking and ranking.
– The North American region also consists of various web analytics solutions firms making the market highly competitive. The e-marketers are integrating web analytics into their business model to understand the trend of their respective market.

Market Overview:

  • The web analytics market is expected to grow at a CAGR of over 15.2% during the forecast period (2019 – 2024). The web analytics market is expected to gain momentum from the steady rise in marketing automation and online shopping trends going across the world.
  • – Web analytics is the analysis of managing and integrating a huge variety of data to help in the creation of an understanding of the visitor’s experience via online interaction, in a data-driven business model.
  • – Increasing awareness about the effective utilization of large chunks of unorganized, random data and improved performance of web analytics solutions by different enterprises is expected to create many opportunities in the market.
  • – The rising demand for web analytics has led to the invention of new technologies and solutions. The applications of web analytics help enterprises plan and publish relevant content on the website, create ads and launch marketing campaigns to target potential customers and convert them into buyers by gaining insight of their behavior and buying pattern.
  • – However, data privacy is a concern that is seen as a major drawback to web analytic solutions. For instance, in November 2018, cryptocurrency exchange platform Gate.io was the target of hackers who breached a widely used web analytics platform Statcounter to steal cryptocurrency from the exchange, which strengthens the point of data privacy concerns.

    Key Manufacturers Like 

  • Google LLC
  • IBM Corporation
  • Facebook Inc.
  • Webtrends Inc.
  • Adobe Systems Incorporated.
  • Yahoo! Inc. (Verizon)
  • Microsoft Inc.
  • comScore Inc.
  • Splunk Inc.
  • MicroStrategy Incorporated
  • Tableau Software
  • SAS Institute
  • Teradata Corporation
  • Applied Technologies Internet S.A.
  • Hootsuite Inc.
  • SimilarWeb Ltd..

    Scope of the Report:

  • Web analytics is the process of analyzing the behavior of visitors to a website. By the usage of web analytics business is enabled to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar amount each customer spends.

    Web Analytics market report focuses on the latest trends in the global and regional spaces on all the significant components, including the capacity, cost, price, technology, supplies, production, profit, and competition. Moreover, the old data and present development of the Web Analytics market have been given in the scope of the report. The latest trends, product portfolio, demographics, geographical segmentation, and regulatory framework of the Web Analytics market have also been involved in the study.

    Market Dynamics: –

    • Drivers: (Developing regions and growing markets)
    • Limitations: (Regional, Key Player facing Issues, Future Barriers for growth)
    • Opportunities: (Regional, Growth Rate, Competitive, Consumption)

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    Key Questions Answered in Market Report: –

    • What will the market growth rate, Overview and Analysis by Type of Web Analytics market in 2023?
    • What are the key factors driving, Analysis by Applications and Countries Web Analytics market?
    • What are Dynamics, This Overview Includes Analysis of Scope, and price analysis of top Vendors Profiles of Web Analytics ?
    • Who are Opportunities, Risk and Driving Force of Web Analytics market? Knows Upstream Raw Materials Sourcing and Downstream Buyers
    • Who are the opportunities and threats faced by the vendors in Web Analytics space? Business Overview by Type, Applications, Gross Margin and Market Share
    • What are the Web Analytics market opportunities, market risk and market overview of the Market?

    Lastly, the Global Web Analytics Market Research covers a complete market structure across the world with a comprehensive analysis of major key factors. This report provides planned orientations referred by the industry experts.

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    Study objectives of Web Analytics Market Report:

    • To provide a detailed analysis of the market structure along with the Web Analytics market forecast of various segments and sub-segments of the Web Analytics market
    • To provide insights into factors influencing and affecting market growth
    • To provide historical, current, and forecast revenue of market segments based on material, type, design, and end user
    • To provide historical, current, and forecast revenue of market segments and sub-segments with respect to regional markets and key countries
    • To provide strategic profiling of key players in the market, comprehensively analyzing their market shares, core competencies, and drawing a competitive landscape for the market
    • To provide economic factors, technology and Web Analytics market trends that influence the global Web Analytics market

    Detailed TOC of Web Analytics Market Report 2019-2024:

    1 INTRODUCTION
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study

    2 RESEARCH METHODOLOGY

    3 EXECUTIVE SUMMARY

    4 MARKET DYNAMICS
    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Growing Demand for Online Shopping Trends
    4.4 Market Restraints
    4.4.1 Rigid Government Regulations and Data Privacy Regulations Compliance
    4.5 Industry Attractiveness – Porter’s Five Force Analysis
    4.5.1 Threat of New Entrants
    4.5.2 Bargaining Power of Buyers/Consumers
    4.5.3 Bargaining Power of Suppliers
    4.5.4 Threat of Substitute Products
    4.5.5 Intensity of Competitive Rivalry

    5 MARKET SEGMENTATION
    5.1 By Application
    5.1.1 Online Marketing
    5.1.2 Marketing Automation
    5.1.3 Mobile Analytics
    5.1.4 Content Marketing
    5.1.5 Social Media Management
    5.1.6 E-mail Marketing
    5.1.7 Targeting and Behavioral Analysis
    5.1.8 Display Advertising Optimization
    5.1.9 Multichannel Campaign Analysis
    5.2 By Service
    5.2.1 Professional Services
    5.2.2 Managed Services
    5.3 By End-user Vertical
    5.3.1 Retail
    5.3.2 Manufacturing
    5.3.3 Information Technology
    5.3.4 Banking, Financial Services and Insurance
    5.3.5 Healthcare
    5.3.6 Transportation & Logistics
    5.3.7 Other End-user Verticals
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia-Pacific
    5.4.4 Latin America
    5.4.5 Middle East & Africa

    6 COMPETITIVE LANDSCAPE
    6.1 Company Profiles
    6.1.1 Google LLC
    6.1.2 IBM Corporation
    6.1.3 Facebook Inc.
    6.1.4 Webtrends Inc.
    6.1.5 Adobe Systems Incorporated.
    6.1.6 Yahoo! Inc. (Verizon)
    6.1.7 Microsoft Inc.
    6.1.8 comScore Inc.
    6.1.9 Splunk Inc.
    6.1.10 MicroStrategy Incorporated
    6.1.11 Tableau Software
    6.1.12 SAS Institute
    6.1.13 Teradata Corporation
    6.1.14 Applied Technologies Internet S.A.
    6.1.15 Hootsuite Inc.
    6.1.16 SimilarWeb Ltd.

    7 INVESTMENT ANALYSIS

    8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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