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Global Mobile Analytics Market 2021 Segmented by Application and Geography Trends, Growth and Forecasts

Mobile Analytics

Mobile Analytics Market” report provides strategic supports mentioned by the business specialists with market sources, amount of manufacturing cost structure, raw materials, forecasts, turnover, manufacturing outlays, latest market trends, labor cost, demands and much more. Mobile Analytics market report covers a comprehensive market structure through the globe with an in-depth study of major dynamics (Drivers, Challenges, Opportunities).  

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Key Market Trends:

The Retail Industry to Dominate the Market

– Retailers are using mobile as a major marketing platform. The retail sector, especially e-commerce operations are expected to be the major source of demand for mobile analytics solutions.
– Efforts of the e-commerce companies to create personalized shopping experience are expected to draw huge revenues to the mobile analytics market, globally.
– According to Tableau’s Retail Analytics Trends for 2019, the entire retail industry is transforming from being product focused to being customer focused, so there is a need for customer metrics.
– Other trends, like 5G networks, are allowing retailers to take a leap forward. Daily flash sales reporting and AI providing tangible business value are set to increase the demand for mobile analytics in retail.

Asia-Pacific to Witness the Highest Growth

– According to TRAI, India’s telecom subscriber base, for the third time crossed 120-crore mark with Reliance Jio, BSNL and Airtel adding new customers in January 2019.
– According to the Indian government, is now the second-largest mobile phone producer in the world after China. Due to this, the country is also witnessing a decrease in smartphones prices, which is further increasing the smartphones penetration in the country.
– As per IAMAI, urban with an estimated population of 455 million already has 295 million using the internet.
– Immense market potential in Asia-Pacific is expected to draw several international players to expand into the region. For example, as of May 2018, Walmart acquired Flipkart to expand into the Indian e-commerce market.

Market Overview:

  • The mobile analytics market was valued at USD 2.66 billion in 2018, and it is expected to reach a value of USD 9.24 billion by 2024 at a CAGR of 23.12% over the forecast period (2019-2024). In the current market scenario, mobile advertising is responsible for the largest share of digital advertising, globally. For instance, Instagram’s ad expenditure is increasing and brands more willing to up spend on the platform.
  • – Majority of people use smartphones for internet search, resulting in the increased use of mobile applications and a greater focus on app analytics and mobile app marketing. According to the Ad Spends Report 2018, the increased use of 4G and rise in the sale of low-cost smartphones have made the second-largest online market, after China, with over 460 million internet users.
  • – With mobile analytics, businesses can measure the involvement of mobile in their websites, in-app traffic, and specific mobile platforms. According to Salesforce, traffic share of retail website visit through mobile in 2018 was 65% and through desktop was 29%. Moreover in all quarters of 2018, mobile dominated the traffic and order growth.
  • – With the growing use of internet, there are increasing concerns pertaining to the security breach. According to the Central Statistics Office, top mobile security hazard for 2019 is data leakage. For that type of leakage, data loss prevention (DLP) tools are expected to be the most effective form of protection. Such software is designed explicitly to prevent the exposure of sensitive information, including in accidental scenarios.

    Key Manufacturers Like 

  • OpenText Corporation
  • Facebook Inc.
  • GoodData Corporation
  • Google LLC
  • Tune Inc.
  • Microsoft Corporation
  • Oracle Corp.
  • GateB AG
  • Tableau Software Inc.
  • AppsFlyer Ltd.

    Scope of the Report:

  • Mobile analytics solutions are useful in identifying meaningful patterns in data that is exclusively generated from mobile sources, such as mobile applications, mobile platforms, and mobile internet browsing. In the current market scenario, the term mobile analytics is used by various organizations to describe different types of data discovery. In the study, three major applications – Application Analytics, Campaign/Marketing Analytics, and Service/Performance Analytics were considered.

    Mobile Analytics market report focuses on the latest trends in the global and regional spaces on all the significant components, including the capacity, cost, price, technology, supplies, production, profit, and competition. Moreover, the old data and present development of the Mobile Analytics market have been given in the scope of the report. The latest trends, product portfolio, demographics, geographical segmentation, and regulatory framework of the Mobile Analytics market have also been involved in the study.

    Market Dynamics: –

    • Drivers: (Developing regions and growing markets)
    • Limitations: (Regional, Key Player facing Issues, Future Barriers for growth)
    • Opportunities: (Regional, Growth Rate, Competitive, Consumption)

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    Key Questions Answered in Market Report: –

    • What will the market growth rate, Overview and Analysis by Type of Mobile Analytics market in 2023?
    • What are the key factors driving, Analysis by Applications and Countries Mobile Analytics market?
    • What are Dynamics, This Overview Includes Analysis of Scope, and price analysis of top Vendors Profiles of Mobile Analytics ?
    • Who are Opportunities, Risk and Driving Force of Mobile Analytics market? Knows Upstream Raw Materials Sourcing and Downstream Buyers
    • Who are the opportunities and threats faced by the vendors in Mobile Analytics space? Business Overview by Type, Applications, Gross Margin and Market Share
    • What are the Mobile Analytics market opportunities, market risk and market overview of the Market?

    Lastly, the Global Mobile Analytics Market Research covers a complete market structure across the world with a comprehensive analysis of major key factors. This report provides planned orientations referred by the industry experts.

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    Study objectives of Mobile Analytics Market Report:

    • To provide a detailed analysis of the market structure along with the Mobile Analytics market forecast of various segments and sub-segments of the Mobile Analytics market
    • To provide insights into factors influencing and affecting market growth
    • To provide historical, current, and forecast revenue of market segments based on material, type, design, and end user
    • To provide historical, current, and forecast revenue of market segments and sub-segments with respect to regional markets and key countries
    • To provide strategic profiling of key players in the market, comprehensively analyzing their market shares, core competencies, and drawing a competitive landscape for the market
    • To provide economic factors, technology and Mobile Analytics market trends that influence the global Mobile Analytics market

    Detailed TOC of Mobile Analytics Market Report 2019-2024:

    1 INTRODUCTION
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study

    2 RESEARCH METHODOLOGY

    3 EXECUTIVE SUMMARY

    4 MARKET DYNAMICS
    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Smartphone Revolution to Generate Enormous Data
    4.3.2 Data Explosion from E-Commerce Likely to Propel the Market
    4.4 Market Restraints
    4.4.1 Security Breach Possibility Might Hamper the Growth
    4.5 Value Chain Analysis
    4.6 Industry Attractiveness – Porter’s Five Forces Analysis
    4.6.1 Threat of New Entrants
    4.6.2 Bargaining Power of Buyers/Consumers
    4.6.3 Bargaining Power of Suppliers
    4.6.4 Threat of Substitute Products
    4.6.5 Intensity of Competitive Rivalry

    5 MARKET SEGMENTATION
    5.1 By Type
    5.1.1 Application Analytics
    5.1.2 Campaign Analytics
    5.1.3 Service Analytics
    5.2 By End User Vertical
    5.2.1 Retail
    5.2.2 BFSI
    5.2.3 Government
    5.2.4 Telecom and IT Industry
    5.2.5 Media and Entertainment
    5.2.6 Other End-user Verticals
    5.3 Geography
    5.3.1 North America
    5.3.1.1 United States
    5.3.1.2 Canada
    5.3.2 Europe
    5.3.2.1 Germany
    5.3.2.2 United Kingdom
    5.3.2.3 Russia
    5.3.2.4 Spain
    5.3.2.5 Rest of Europe
    5.3.3 Asia-Pacific
    5.3.3.1 China
    5.3.3.2 Japan
    5.3.3.3 India
    5.3.3.4 Indonesia
    5.3.3.5 Rest of Asia-Pacific
    5.3.4 Rest of the World

    6 COMPETITIVE LANDSCAPE
    6.1 Company Profiles
    6.1.1 OpenText Corporation
    6.1.2 Facebook Inc.
    6.1.3 GoodData Corporation
    6.1.4 Google LLC
    6.1.5 Tune Inc.
    6.1.6 Microsoft Corporation
    6.1.7 Oracle Corp.
    6.1.8 GateB AG
    6.1.9 Tableau Software Inc.
    6.1.10 AppsFlyer Ltd

    7 INVESTMENT ANALYSIS

    8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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