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Global Marketing Automation Software Market 2021 Recent Study including Growth Factors, Applications, Regional Analysis, Key Players and Forecasts

Marketing Automation Software

The report focuses on the favorable Global “Marketing Automation Software market” and its expanding nature. The Marketing Automation Software market report provides a comprehensive study of the market segmentation, service providers, stockholders, sponsors, and important market players, size, and share, market dynamics such as the growth drivers, restraints, challenges, and opportunities.

Market Overview:

  • The marketing automation software market was estimated at USD 5.10 billion in 2018 and is expected to be USD 14.15 billion in 2024, registering at a CAGR of 19.2% through the forecast period (2019-2024). Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
  • The GroupM, one of the world’s largest advertising media company regarding billings, reported a surge in marketing services spending from USD 375.19 billion in 2012 to USD 457.07 billion in 2017.
  • In 2017, the Americas saw an 8% year-on-year growth in regional internet penetration. The contributed 22 million (nearly 25%) of the 88 million new social media users across the region in the past year. Thus, there arises an increasing need for improving customer experience, which is one of the major factors driving the market for marketing automation software.
  • The market is witnessing a shortage of skilled professionals who can guide users to get better results from web analytics solutions and can convert them into actionable insights and information.
  • In the United States, investments in the digital marketing companies in the region are pushing the market forward. For instance, PrintingForLess.com in 2018 raised investment from Goldman Sachs Growth Equity worth USD 25 million, which would primarily be used to expand the capabilities of CRM platforms and marketing automation.

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    Key Manufacturers

  • Act
  • On Software Inc.
  • Adobe Systems Incorporated
  • Hubspot Inc.
  • IBM Corporation (Silverpop)
  • Marketo Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salesfusion, Inc.
  • SAS SE
  • Teradata Corporation

    Market Dynamics: –

    • Drivers: (Developing regions and growing markets)
    • Limitations: (Regional, Key Player facing Issues, Future Barriers for growth)
    • Opportunities: (Regional, Growth Rate, Competitive, Consumption)

    Marketing Automation Software market report focuses on the latest trends in the global and regional spaces on all the significant components, including the capacity, cost, price, technology, supplies, production, profit, and competition. Moreover, the old data and present development of the Marketing Automation Software market have been given in the scope of the report. The latest trends, product portfolio, demographics, geographical segmentation, and regulatory framework of the Marketing Automation Software market have also been involved in the study.

    Scope of the Report:

  • Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks, such as emails, social media, and other website actions.

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    TOC of Marketing Automation Software Market Report Covered:

    Introduction, Research Methodology, Executive Summary, Key Inferences, Market Overview, Marketing Automation Software market Dynamics, Market Segmentation, Competitive Landscape, Key Players, Future of the Market, and continued…

    Reasons to Purchase Marketing Automation Software Market Report Covered:

    • The report analyses how Marketing Automation Software market will grow in the future.
    • Analyzing various perspectives of the Marketing Automation Software market with the help of Porter’s five forces analysis.
    • Study on the product type that is expected to dominate the market and regions that are expected to witness the fastest growth during the forecast period
    • Recognize the new developments, Marketing Automation Software market shares and policies employed by the major market players.
    • Competitive landscape including the Marketing Automation Software market share of major players along with the key policies accepted for development in the past five years
    • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major Marketing Automation Software market players

    Key Market Trends:

    E-mail Marketing Expected to be a Significant Application

    Email marketing is one of the primary channels of marketing, considering the number of email users, which is close to 3.5 billion. Businesses around the world have utilized email marketing. Broadcasting an email to a potential client or consumer that could help in closing the sale is considered as email marketing. Generally, email marketing involves sending advertisements, newsletters, solicit sales, request donations, and request businesses via emails.
    Email marketing has evolved drastically over the past few years. With the advent of e-commerce and smartphones, the number of users utilizing email service had increased in the previous decade, which improved the reach of email marketing. With the vast amount of user data available, companies are focusing on automating the database to streamline the process and explore new ways of email marketing.
    This has provided an opportunity for companies to explore automated email marketing. Gmail revealed that 68.4% of the incoming emails are classified as promotions (as of February 2017). Such figures emphasize the penetration of email marketing.
    In October 2017, a global provider of email marketing and automation software, Aweber, introduced click automation to its e-mail automation platform. With this update, users can segment their audience (based on the links they click) and send more relevant emails to convert the leads into their conversion funnel.

    China Expected to Witness Significant Growth

    China is one of the digital marketing powerhouses. The country boasts of the world’s second-largest search advertising market and spends more on digital advertising than Japan, Indonesia, Australia, and South Korea, combined.
    The country is transforming the way businesses think about their marketing strategy. Due to its massive scale and unique consumer behavior, the Chinese market has forced firms to be creative about their marketing strategies, which also applies to market automation.
    In China, more than half (57.2%) of advertisement expenditure went toward the internet in 2017, implying that the digital marketing landscape is more competitive than ever. Moreover, social media platforms, such as Weibo, WeChat, and Tieba, and search engines (Baidu) have launched advertising products focusing on people, targeting to increase marketing performance. Around 66% of the country’s population uses WeChat, posing lucrative opportunities in the social media marketing sphere.
    The country is witnessing an increase in advertising expenditure by organizations. For instance, according to GroupM, one of the world’s largest advertising media company, the advertising spending in 2017 was USD 86.28 billion in China.
    Although advertising expenditure in the country is relatively high with various industries adopting marketing strategies to gain recognition in the market, the number of companies adopting marketing automation software in the region is relatively low due to lack of awareness.

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    Study objectives of Marketing Automation Software Market Report:

    • To provide a detailed analysis of the market structure along with the Marketing Automation Software market forecast of various segments and sub-segments of the Marketing Automation Software market
    • To provide insights into factors influencing and affecting market growth
    • To provide historical, current, and forecast revenue of market segments based on material, type, design, and end user
    • To provide historical, current, and forecast revenue of market segments and sub-segments with respect to regional markets and key countries
    • To provide strategic profiling of key players in the market, comprehensively analyzing their market shares, core competencies, and drawing a competitive landscape for the market
    • To provide economic factors, technology and Marketing Automation Software market trends that influence the global Marketing Automation Software market

    Detailed TOC of Marketing Automation Software Market Report 2019-2024:

    1 INTRODUCTION
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study

    2 RESEARCH METHODOLOGY

    3 EXECUTIVE SUMMARY

    4 MARKET DYNAMICS
    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Increasing Demand for Digital Marketing
    4.3.2 Rising Demand to Integrate Marketing Efforts
    4.4 Market Restraints
    4.4.1 Lack of Skilled Professionals across the Industry
    4.5 Value Chain Analysis
    4.6 Industry Attractiveness Porter’s Five Forces Analysis
    4.6.1 Threat of New Entrants
    4.6.2 Bargaining Power of Buyers/Consumers
    4.6.3 Bargaining Power of Suppliers
    4.6.4 Threat of Substitute Products
    4.6.5 Intensity of Competitive Rivalry

    5 MARKET SEGMENTATION
    5.1 By Deployment
    5.1.1 Cloud-based
    5.1.2 On-premise
    5.2 By Application
    5.2.1 Campaign Management
    5.2.2 Email Marketing
    5.2.3 In-bound Marketing
    5.2.4 Lead Management
    5.2.5 Mobile Application
    5.2.6 Social Media Marketing
    5.2.7 Other Applications
    5.3 By End-user Vertical
    5.3.1 Entertainment and Media
    5.3.2 Financial Services
    5.3.3 Government
    5.3.4 Healthcare
    5.3.5 Manufacturing
    5.3.6 Retail
    5.3.7 Other End-user Verticals
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia-Pacific
    5.4.4 Latin America
    5.4.5 Middle East & Africa

    6 COMPETITIVE LANDSCAPE
    6.1 Company Profiles
    6.1.1 Act-On Software Inc.
    6.1.2 Adobe Systems Incorporated
    6.1.3 Hubspot Inc.
    6.1.4 IBM Corporation (Silverpop)
    6.1.5 Marketo Inc.
    6.1.6 Microsoft Corporation
    6.1.7 Oracle Corporation
    6.1.8 Salesforce.com Inc.
    6.1.9 Salesfusion, Inc.
    6.1.10 SAS SE
    6.1.11 Teradata Corporation

    7 INVESTMENT ANALYSIS

    8 MARKET OPPORTUNITIES AND FUTURE TRENDS

     

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