Inter IKEA Group has recruited Jon Abrahamsson Ring as a new chief executive from September, as the owner of the world’s biggest furniture brand struggles to adapt to new shopping habits and the increase of online competitors.
Abrahamsson Ring, 45, is presently the head of Inter IKEA’s franchising division. He had numerous positions at IKEA between 1998 and 2008 and rejoined the organization in 2017.
Torbjorn Loof, chief executive of Inter IKEA since 2013 and with the group of corporations and foundations that build IKEA for three decades, had determined to depart, the group stated in a statement.
Inter IKEA Chair Anders Dahlvig stated Loof had headed the corporate successfully.
IKEA, known for trusting prospects to travel to its out-of-town warehouse stores and carry flat-pack furniture home themselves, has shifted strategy lately to adapt to the altering conduct of consumers.
It has elevated its digital offering and different services and is opening more accessible, smaller inner-metropolis stores and showrooms throughout markets and invested more supply.
Abrahamsson Ring, who has been working with Loof since his return, stated in an interview there could be no change in strategy as he takes on the new role.
Becoming more affordable, more accessible, and sustainable remained prime on the list, he stated.
Abrahamsson Ring will be deputy chief executive between March and September to make for a smooth handover.